10/22/2026
A website can be finished and still sit unlaunched for six months. We’ve seen it happen. The missing piece wasn’t design, development, or content. It was final approval from a managing partner who didn’t have time to review it.
Before kickoff, decide who provides feedback, how tiebreakers get resolved, and who can approve the launch. Finally, make sure this group has the bandwidth to participate in these decisions.
https://hubs.ly/Q04BTWtK0