06/16/2026
Every growing brand reaches a point where it has to decide: How do we elevate our image without losing the recognition we've worked years to build? That was the challenge with Epic Built.
Their existing brand had equity in the market. Clients knew it. People recognized it. Starting over wasn't the goal.
Instead, we looked for ways to refine what was already working. The logo typography kept the same general feel, but was updated to be cleaner + more polished. We introduced a new icon, expanded the typography system + refreshed the color palette with richer maroon tones. We also created supporting textures + architectural-inspired patterns.
The result is a brand that feels more aligned with the homes Epic Built creates today. It was familiar enough to be recognized but elevated enough to support where the company is headed next.
Client: Built
Services: Brand Strategy, Brand Identity, Visual System