South Main Design Studio

01/08/2025

Logo update and design assets for HBC ☕️🥐🥖

01/07/2025

Branding Logo and Website design .

https://www.eelsdevelopment.com

We created a responsive website optimized for all devices. The design uses a simple and clean structure combined with a confidently bold design.

The color palette focuses on blues with a pop of highlighter-yellow. The logo was hand rendered in mono-cursive font; the characteristic inspired directly from the founders own handwriting. The word sits with a graphic logo mark: A lightening bolt that breaks through the boundaries of ‘the box’. Representing the energy, purposeful power and the trajectory of reaching professional goals.

We also created a suite of illustrations, hand sketched and digitally rendered in a bold color palette with a modern, geometric-inspired style: The illustrations help highlight key features on the website and bring some of the firms human-driven personality.

Eels Development offers executive coaching and 1:1 career counseling with coaches and resources set to accelerate your professional growth.

08/18/2024

Company PDF for prospective clients - we translated Bushido’s new branding and website to a widescreen presentation format, which can be easily distributed to new clients.

08/17/2024

👏🏻👏🏻

08/17/2024

Website design and development for Bushido Strategic Advisory. We created a suite of illustrations that provide the main visual for Bushido’s identity. We kept the lines light with simple details- inspired by the charts and data found in Bushido’s work. The website uses a tonal green color story (a nod to their financial base) with the dark green giving us a strong, grounding foundation for the pops of ultra bright to modernize. https://www.bushido-strat.com

08/17/2024

Logo design for Bushido Strategic Advisory. Beginning with a strong and trusted sans-serif font, we angled the left corner of each letter to add a feeling of precision. To-the-point accuracy, reliable and diligent- key characteristics of Bushido, that we aimed to represent.

08/17/2024

Website design and development for The Friends Learning Center. Simple, bold and clean… with bursts of fun-loving energy to fit its little learners! This was such a fun project for owner, Debbie Faust. A tour of her class room told us the website needed be clutter-free and organized but full of exciting vignettes and character: Created to inspire the learning. We let the classroom activities lead us down a path of cut-out shapes, alphabet-art and rememberable color blocking to build a user-friendly online home. Checkout the website at www.thefriendslearningcenter.com

12/20/2023

Tri-fold brochure for the . Designed as an informational handout with support on how to learn more about the programs they offer.

12/20/2023

Menu Design: Custom hand-lettered font, printed on 24lb natural fiber paper in birch with black flecks.

12/11/2023

12/08/2023

To-Go Boxes