11/25/2025
Black Friday's MUST-HAVE TOY this year (that nobody asked for!) 🪀
Product visualization tech is so good right now that if your brainstorm doesn’t produce quick iteration, people will ask, “is your Wi-Fi down?"
With AI as a realized process we can: cue instant visuals, cue laughter, cue decisive pivots—and then refine!
For our Black Friday “Must-Have” toy experiment, we gave AI everything it needed to feel alive: reference imagery, a product style sample from the LEGO Group, and a prompt library that helped guide the AI to generate succinct and clear point-of-view images of our headquarters as a buildable limited edition theme set.
Our prompt went something like this:
👨💻“Hello AI, our souls are trapped in these offices from 9–5. Could you make it a toy? Blocky, please. Only 4 or 8 colors–blue, yellow, white, red. Place figurines of children on the roof, children love roofs.”
What once required days of design exploration can now be tested with a handful of sentences and a willingness to direct the outcome. That’s the power of AI: working at the intersection of preparation, perspective, and knowledge, where ideas sharpen. With AI, we take more shots—and miss far less!
With guidance from our creative team, AI-generated concepts can render almost pitch-ready, and even its misfires help us test, explore, and uncover challenges before a real opportunity arises. Just ignore the smoke and explosive puttering noises...
So… have an idea to be Black Friday’s hottest toy? Put it through AI and see what happens! But not to spoil the surprise—this year, it’s us!
[Disclaimer: Lego did not endorse, nor did they have anything to do with NeoPangea's playful, experimental R&D]