Blue Compass

06/03/2026

We love hosting groups in our conference center. If you're looking for a modern, flexible space for your upcoming event, check out the West48 Conference Center in West Des Moines.

05/28/2026

A few members of the Blue Compass team spent a great (and hot) afternoon outside supporting a family-favorite nonprofit in the city, the Blank Park Zoo.

We spent time helping plant flowers in the pollinator gardens. Small work for many (including the bees and butterflies) to enjoy!

Always grateful for opportunities to get out of the office and do something fun and meaningful together.

05/26/2026

Zero-click search is changing the game.

AI Overviews, featured snippets, and instant answers are making it easier for users to get what they need without ever visiting your website.

That doesn’t mean SEO is dead. It means your strategy needs to evolve.

If your team is still measuring success the same way you did two years ago, it may be time to rethink what visibility, traffic, and conversions really look like.

We broke down what zero-click marketing means, how it impacts your KPIs, and what smart brands should do next.

Read more:

What is zero click search? Learn how it impacts your traffic and SEO KPIs along with how to adapt your marketing strategy for modern search behavior.

05/20/2026

Owned media builds your brand’s voice. Earned media builds trust. Learn why both are becoming increasingly important for GEO and AI-driven search visibility. Read more:

Blue Compass describes the value of authority signals like backlinks & brand mentions for generative engine optimization (GEO) success.

05/15/2026

A few members of the Blue Compass crew spent yesterday afternoon volunteering with Many Hands Thrift Market.

From organizing Christmas décor to sorting through clothing donations, our team enjoyed spending time together while supporting an organization that gives back in so many ways.

We’re grateful for the opportunity to support local organizations like Many Hands and the meaningful work they do for others!

05/08/2026

Big changes are coming for marketers.

ChatGPT is testing ads.

The same platform where people ask specific questions and research products and services can now be a place for brands to show up right as someone is searching for their solution.

Are AI platforms part of your marketing strategy yet? If you want to be early to the game, now’s the time to start learning.

We put together a quick guide to what you need to know:

Businesses now have the opportunity to advertise in ChatGPT. Here’s how to get started with an account & what to expect.

05/07/2026

The office is still buzzing from the energy of yesterday's Compass Con!

Our annual client event is a chance for us to say thank you to our partners. It's a mix of education, networking, open Q&A and standup comedy that we look forward to every single year and it might be safe to say that this was the best one yet!

To our clients from the bottom of our hearts - thank you. Thank you for trusting us as an extension of your team, thank you for your partnership, and thank you to those who were able to come spend the morning with us yesterday. We loved seeing so many of you!

04/27/2026

Our team had a wonderful time sponsoring and attending the Gala in Omaha this weekend!

Over $1.5 million was raised to support efforts to find a cure for type 1 diabetes.

04/17/2026

A few of our team members spent an afternoon volunteering with local animal shelter, Furry Friends Refuge in West Des Moines. Our animal-loving crew enjoyed the opportunity to support daily shelter needs and spend time getting to know the animals, while resisting the temptation to bring home a new friend (for now at least)!

A big thank you to Furry Friends Refuge for having us!

04/16/2026

We had to join in on this trend!

This is who… grew up and now helps make sense of the internet.

See a familiar face? 😊