Blue Compass

06/24/2026

A few members of our team made a quick cookie run to Palmer’s Deli this afternoon. Perks of having one of our favorite local spots just around the corner!

What's your go-to Palmer’s treat? 🍪

06/22/2026

How does Iowa feel about AI? We wanted to know, too.

We surveyed adults across the state to get an inside look at how Iowans are using AI and where they see its role growing in everyday life.

Here's what stood out:
🔵 45% have an overall positive opinion of AI
🔵 69% use AI daily or weekly
🔵 50% are concerned about misinformation and accuracy
🔵 56% expect their AI usage to increase over the next year

Dive into the full report and see what Iowa's relationship with AI looks like.

Blue Compass details findings from our AI opinion & usage survey reflecting current trends in AI. Here’s what to know about AI adoption across Iowa.

06/11/2026

It's been a rainy week, but Wednesday was a beautiful day for a coffee truck!

Our team kicked off our morning with a little extra caffeine courtesy of Travelin' Tom's Coffee Truck.

We don't just talk the talk about culture here at Blue Compass, we also walk the walk (with a cold brew in our hand while we're doing it!)

06/05/2026

Happy 10-Year Anniversary to our incredible Senior Account Executive, Jordan Beard-Hopkey 🎉

Jordan has been part of the Blue Compass family since her internship days back in 2014 - which means we’ve actually had the privilege of working with her for 12 years.

From day one, she’s brought her signature humor, relentlessly positive attitude, and genuine passion for helping our clients bring their visions to life.

Jordan, thank you for the dedication, the laughter, and the heart you pour into everything you do.

06/04/2026

A few of our team members volunteered at .thriftgrimes this week.

From sorting clothing donations to organizing toys, they brought great energy and helped support an organization that turns everyday generosity into real impact in our community.

Thank you to the Many Hands team for having us and for the meaningful work you do every day. Proud of this crew!

06/03/2026

We love hosting groups in our conference center. If you're looking for a modern, flexible space for your upcoming event, check out the West48 Conference Center in West Des Moines.

05/28/2026

A few members of the Blue Compass team spent a great (and hot) afternoon outside supporting a family-favorite nonprofit in the city, the Blank Park Zoo.

We spent time helping plant flowers in the pollinator gardens. Small work for many (including the bees and butterflies) to enjoy!

Always grateful for opportunities to get out of the office and do something fun and meaningful together.

05/26/2026

Zero-click search is changing the game.

AI Overviews, featured snippets, and instant answers are making it easier for users to get what they need without ever visiting your website.

That doesn’t mean SEO is dead. It means your strategy needs to evolve.

If your team is still measuring success the same way you did two years ago, it may be time to rethink what visibility, traffic, and conversions really look like.

We broke down what zero-click marketing means, how it impacts your KPIs, and what smart brands should do next.

Read more:

What is zero click search? Learn how it impacts your traffic and SEO KPIs along with how to adapt your marketing strategy for modern search behavior.

05/20/2026

Owned media builds your brand’s voice. Earned media builds trust. Learn why both are becoming increasingly important for GEO and AI-driven search visibility. Read more:

Blue Compass describes the value of authority signals like backlinks & brand mentions for generative engine optimization (GEO) success.

05/15/2026

A few members of the Blue Compass crew spent yesterday afternoon volunteering with Many Hands Thrift Market.

From organizing Christmas décor to sorting through clothing donations, our team enjoyed spending time together while supporting an organization that gives back in so many ways.

We’re grateful for the opportunity to support local organizations like Many Hands and the meaningful work they do for others!