WeatherTight

01/28/2021

Contractors and home service company owners. 2021 is here, let's grab a 🍻 virtually and discuss your lead generation, recruitment and brand marketing goals. I am a MBA level digital marketing expert with over a decade of experience working with contractors and home service providers. Message me to connect.

01/27/2021

Contractors and home service providers: does your website fail to live up to your reputation, expertise and ambitions? The fact is most website developers cut corners (just like your competitors 🤪 ).

Website development is a multifaceted process and each step most be followed. Here are the steps that need to be followed:

✅ Planning and strategy

✅ Design and branding

✅ Messaging and copywriting

✅ Information architecture and user experience

✅ Search engine optimization

✅ Security and performance

✅ Analytical tool integration

✅ Hosting and maintenace

01/25/2021

Does your website live up to your reputation, expertise and ambitions? That's what drives our team, to work with home service and construction owners across the country, ensuring their websites match the work they do.

Here is a recent brand and website we made for a new locksmith venture ProKeys. The owner of ProKeys came to us wanting a bold brand and website presence that would an asset for years to come. What does your website need to do?

✅ Elevate your brand online

✅. Build brand credibility

✅ Rank well with search engines

✅ Effectively convert website visitors into leads

✅ Be able to be the foundation for future marketing efforts

✅ Follow website development best practices

✅ Be a resource for customers and add to their experience with your company

Are you in the market for a new website? Schedule a free consultation with our founder Peter Anania

01/12/2021

Do your job trailers or box trucks look like this? Neither should your website, which is failing to live up to your reputation, expertise, ambition and team.

Your website needs to match you and the incredible work your team does in the field. It should:

✅ Match your company and brand

✅ Position you from the competition. (after all the competition can't hold a🕯to you.)

✅ Attract and convert leads (if you need it to, some trades are slammed)

✅ Showcase the company for potential employees

✅ Be a resource for your clients

09/29/2020

To use your tools right, you have to be able to tell the difference between when they're working right and when they're malfunctioning. In the same way, you need to be able to tell how your digital marketing tools work. https://bit.ly/35z7Ji8

09/17/2020

Old. Abandoned. Dangerous. That's what becomes of a house that's left alone without maintenance. It's also what happens to websites that are left alone. Don't let clients think your website is old, abandoned, and uncared for - because that's what they'll think of your company and your work! Keep your brand in good shape by making sure your website is up-to-date. https://bit.ly/35z7Ji8

09/15/2020

Planning, budgeting, and careful ex*****on of your plans - just as you build a house step-by-step, you have to take a strategic approach to building your online brand. Use the right tools in the right place, and you'll be successful. https://bit.ly/35z7Ji8

09/09/2020

You don't want your clients to see your trailer looking this, do you? It would make them think your entire company is a mess! It's the same idea with your social media - a disorganized strategy and messy content gives off the wrong impression. Get strategic, get professional, and make the right first impression on potential clients.

09/02/2020

Getting inspiration from others in the industry is a great way to get started with your digital marketing efforts. In this top ten list, see examples of home builders who are getting it right on social media. https://bit.ly/3lEhnFw

Check out these 10 examples of home builder brands using social media in creative ways.

08/20/2020

If you're not analyzing the results of a digital marketing campaign, you're not learning anything - and you're probably missing potential clients. The Weathertight approach to digital marketing includes reporting, which provides us and our clients with an opportunity to analyze, understand, and refine the campaign.