Power Aviation Strategies

05/28/2026

Here’s what nobody tells you about supporting aviation businesses…

You don’t have to spend a dime.

Somewhere right now, a small shop owner is staring at a post they spent an hour creating, watching it get six likes.

A non-profit is wondering if anyone saw their fundraiser. A new flight school is hoping the right person finds them.

And here’s the thing — most of us are already on our phones. We’re already scrolling. We’re already there.

The aviation world is smaller than people realize. The shop doing paint two states over isn’t taking work from the shop near you.

The avionics company posting about their latest install isn’t your competition. The non-profit teaching kids to fly isn’t either. We’re all trying to keep this industry alive and growing for the next generation.

So the next time you’re scrolling and you see another aviation business or non-profit show up in your feed, pause for a few seconds:

-Hit like.
-Leave a real comment — even just “this is awesome” tells the algorithm to show their post to more people.
-Share it to your stories.
-Tag someone who needs to see it.
-Save it for later.

That’s it. That’s the whole thing. No money, no meeting, no commitment. Just a few seconds of your scroll time given to someone who’s working hard to build something.

We don’t have to compete to win. We just have to show up for each other.

Who’s an aviation business or non-profit you love? Drop their name in the comments so we can all go give them some 🩵

05/27/2026

Some losses in aviation hit differently.

While I only flew with Isaac once, I had met him several times around the airport. He was one of those people who carried a genuine kindness and calm energy that you don’t forget. A beautiful soul.

We take calculated risks every day in aviation, but that never makes moments like this easier. My heart is with his family, friends, students, and everyone in the aviation community feeling this loss.

If you’re struggling, grieving, or simply need someone who understands the unique emotional weight that can come with aviation, I wanted to share this resource: The CFI Collective and the GoFundMe that was established for Isaac's family.
https://vist.ly/55mjv

Please check on your people.

05/17/2026

05/16/2026

To all the single moms who survived their first season of empty nesting….they always come home and the feeling is that much sweeter 🩷🩷🙏🙏

Giddy Up 🙌

05/12/2026

Your marketing isn’t broken. It’s just not your only salesperson.

Here’s what I hear with small and midsize aviation companies:
They invest in marketing
→ start building awareness and authority
→ don’t see contracts close in 30 days
→ assume marketing isn’t working → cut the budget.

But marketing was doing exactly what marketing is supposed to do.

Marketing’s job:
→ Build awareness so the right people know your name
→ Build authority so when they’re ready to decide, you’re the obvious choice
→ Create a digital presence that earns trust before the first call

Sales’ job:
→ Pick up the phone
→ Qualify the opportunity
→ Build the human relationship
→ Close the contract

Aviation is a relationship business. A six-figure charter, a hangar lease, an MRO agreement — those close human-to-human.

Marketing makes sure you’re in the room. Your sales process closes the deal.

When you set the right expectations between the two, both get to do their job well.

DM ROI and I’ll send you the framework I use to set the right expectations between marketing and sales 👇

05/07/2026

Managing one company’s social media is hard.
Managing multiple aviation clients across different platforms, approvals, deadlines, campaigns, and last-minute changes?
That’s organized chaos.

And if you work in marketing, you probably feel it too.
The reality is — great marketing doesn’t happen from scrambling.
It happens from having systems that keep everything moving.
That’s why partnering with Vista Social has been a game changer for me.

The scheduling, DM automation, engagement tools, and listening/research features help us do more than just post content.
-We pay attention to what customers are asking.
-What competitors are doing.
-What conversations are happening in aviation right now.

Because that’s the PAS difference:
We don’t just post.
We engage.
And that helps keep our clients at the top of their game.

Whether you manage several accounts or just one, let's connect and I can show you how!

Click below to use my discount code:
https://vist.ly/53ekx
Referral Code
Gn3TMZWy

05/05/2026

Everyone’s talking about AI right now.
But here’s what most people are getting wrong…

After attending Social Media Marketing World 2026, these were my top 3 takeaways:

1. AI content without YOU doesn’t work.
2. The tools are easy to access. Your experience, your voice, and your perspective are what actually make content connect.
3. AI isn’t going to reduce your workload.

It’s raising the bar. Faster content means better content is now expected.

This wasn’t just a social media conference.
The biggest value came from people coming together—sharing ideas, learning from each other, and figuring out how to use these tools in a way that serves their clients.

At the end of the day, the businesses that stand out won’t be the ones using AI the most. They’ll be the ones who know how to use it without losing what makes them different.

If you’re in aviation and trying to stand out, this matters more than ever.
Let's connect.