Power Aviation Strategies

09/02/2026

NEW WEBSITE. GREAT STORY. EXCITING THINGS AHEAD.

I’m excited to officially share the new website we created for John Goodrich and Tsunami Aircraft Sales, who also happens to be my new airport office neighbor at WST!

John’s connection to aviation runs deep, and getting to know the story behind Tsunami Aircraft Sales made this project even more special. This isn’t just about selling airplanes. It’s about carrying forward a family legacy while building something of his own.

A BIG thank you to Samantha Robshaw for making a last-minute trip to WST for a weekend photoshoot. I LOVE how these photos turned out. They capture John, the airplanes and the personality behind the business exactly the way I hoped they would.

John, I’m excited to be on this journey with you, and I cannot wait to watch you grow Tsunami Aircraft Sales. I have a feeling your uncle and grandfather would be incredibly proud of what you’re building.

Go check out the new Tsunami Aircraft Sales website!

Family-owned aircraft sales, leasing and training in Westerly, RI. Work directly with John for honest guidance—view inventory or call today.

08/26/2026

I do what I love because I love this industry.

Serving this community has been a true blessing.

🩵🙏✈️

08/24/2026

You can’t show up inconsistently get what you want, and expect a relationship to come from it.

Marketing works the same way.

You don’t post for 30 days and decide, “Social media doesn’t work.”

You don’t publish three LinkedIn posts, get 12 likes and call it a failed strategy.

And you definitely don’t build credibility with your buyers overnight.

Especially when you’re starting from scratch.

Organic social media can take 6–12 months to really gain traction. That time isn’t wasted. It’s where you:

• Learn what makes your audience stop scrolling
• Figure out what your buyers actually care about
• Find the content they respond to
• Build familiarity with your company and your people
• Share real experiences that establish credibility
• Show up consistently enough that people remember you when they actually need what you sell

Because most people who see your post today aren’t ready to buy today.

That’s the point.

You’re building the relationship before they need you.

So when the RFQ lands, the upgrade is approved, the budget opens up or they finally need the service you provide, your name isn’t new to them.

They’ve been getting to know you for months.

If you’re not a relationship kinda person, marketing may not be your thing.

Fortunately, it’s mine. Let’s connect

08/17/2026

By the numbers, aviation is a male dominated industry.

While not everyone’s experience is the same, I’m blessed to have amazing men who have been my first clients, my cheerleaders, my analysts, my content checkers, and more!

As we continue to make strides in educating the next generation—roles that women have in aviation, we can continue to support those that have laid the foundation to make this happen.

Remember, supporting aviation businesses on social media is free. Give them a 👍🩷🥰 or share.

We’re in this together-let’s get it 🔥

08/13/2026

Women in Aviation International Scholarship applications are due soon! If you've ever wanted to learn how to fly, or get that next rating don't miss out!!

WAI Scholarships

08/10/2026

Don’t overthink it.

Your next talk to video is already in the conversations you’re having every day with your potential customers and your team.

Reels on social media can help you generate conversation. When your audience hears topics that they can relate to, or that they can appreciate, the potential for them to share that with other pilots or friends will only help boost your algorithm.

Use stories to share in the moment things that are actually happening in the shop. It could be something funny. It doesn’t need to be so strict about products you’re selling….just share your day! Add some trending audio and 🔥

If you don’t have time or you don’t know where to start—Let’s get it ✈️✈️🙌🙌

08/03/2026

Viral posts are like PRs. Great when they happen. Not the point of training.

I had this conversation more than once walking the show at Oshkosh this year.

Teams that wanted to work with me on social media, but really wanted one thing: posts that would blow up.

I get it. Virality feels like proof it’s working. But here’s what I told every one of them.

If you’ve ever trained for a race, you know progress doesn’t work that way. Some runs feel amazing. Others are slow, uncomfortable, and leave you wondering if you’re getting anywhere at all. But every mile still builds something.

Content strategy works the same way.
Not every post will take off. Not every video will rack up thousands of views. Not every story will spark hundreds of comments.
And that’s okay.

The aviation brands that win aren’t chasing viral moments. They show up. They stay visible long after everyone else has stopped posting. They earn trust slowly, post by post, until people start to recognize them without even thinking about it.

that’s not an exciting answer. But it’s a true one.

07/29/2026

What a great way to celebrate National Aviation Day!

First Flight Society Plans National Aviation Day Celebration By General Aviation News Staff · July 26, 2026 · Leave a Comment KITTY HAWK, N.C. — The First Flight Society will hold its annual celebration of National Aviation Day on Wednesday, Aug. 19, 2026. Activities planned for the 87th anniver...

07/27/2026

I help aviation businesses launch faster. I just missed my own deadline three times.

October 2025, for my 8-year anniversary. Then March 2026, for AEA. Then Oshkosh. I landed a few days late on that one too.

Here's the truth nobody tells you about being "the marketing person": we get swamped too. Stuck reworking copy, swapping images, letting perfect get in the way of done. The difference is what happens next. We let it go. We rework as we go. We launch.

Excited to announce my PAS website 3.0 is live. New pricing is live too, more for less. And the offer I'm most excited about is new: Social Media Outlines.
-Monthly meetings where we turn your sales goals and customer pain points into hooks, content, and asset direction for reels, carousels, and single posts, plus trending audio to help you reach further.
-Your team executes, I bring the strategy.

Been sitting on a launch of your own? DM me.

https://vist.ly/5ckkk

07/22/2026

The Women in Aviation International connect breakfast at OSH never disappoints. Emily Nelson, Chief Flight Director NASA, gave an amazing talk about her challenges and successes to becoming an integral team member and leader. Inspire the next generation—you never know who’s watching.

💙✈️✈️