08/14/2026
You didn’t lose that client. You lost yourself first!
Here’s why: clients aren’t buying a service. They’re buying a someone. A perspective. A reason to pick YOU out of the feed.
When you copy, you don’t become a competitor — you become a worse version of the original. And people can smell it, even if they can’t name it.
The business down the street isn’t winning because of their template.
They’re winning because they stopped hiding behind one.
Original doesn’t mean complicated. It means honest.
Stop asking “what’s working for them” and start asking “what’s true for me.”
That’s what people actually book.
