06/24/2026
UX and Page Speed
Two things kill conversions faster than almost anything else. Navigation that makes people hunt for basic information, and pages that take too long to load.
A visitor who can't find what they need in a few clicks leaves. A page that takes four seconds to load loses a big chunk of its audience before it even finishes. Three clicks to anywhere important is a reasonable goal. Most sites don't come close.
Read the full post here: https://www.educyber.com/performance-driven-web-design/