Life Well Branded, Co.

Life Well Branded, Co. Brand Strategy and Visual Identity for Health & Wellness Professionals
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Did you know there are 444 organizations participating in this year’s Mohawk Valley Gives campaign—a collaborative givin...
07/29/2026

Did you know there are 444 organizations participating in this year’s Mohawk Valley Gives campaign—a collaborative giving day to benefit non-profits in the Mohawk Valley?

Honestly, I didn’t even know we had that many.

During last year’s giving day, the community came together and raised more than $6.5 million benefiting hundreds of local organizations, which is incredible when you think about it, and I was honored to play a small part in helping this year’s participants learn a few tricks to help maximize their marketing efforts.

It all goes down on September 18, so visit givemv.org to find a cause close to your ❤️ that you can support.

A huge thank you to foundationhoc for having me!

07/06/2026

Your business doesn’t exist in a bubble. It’s fueled by a mosaic of passions, practices, habits, and experiences that keep you feeling both inspired and driven to do your best work, and to push through the challenging days.

There was a time I honestly believed that sacrificing the things that kept me sane and inspired was actually essential to growing a successful business.

It’s not.

In fact, it’s the opposite.

Don’t get me wrong. I have days when it feels like I don’t leave my computer for 6 hours at a time. Nights that I’m up til 2am wrapping up the final details of a presentation. Times where I forget to eat because I’m in a creative flow that I can’t pull myself out of.

But choosing to prioritize the things that I need in order to support my work is what allows those taxing times to come and go without sending me spiraling into “why the f*** am I even doing this?” mode.

Over the past few years, my goal as a brand designer has slowly evolved from:
“let me design you some pretty graphics”
to
“let me help you build a brand that supports what you’re creating and the life you want to live”.

If you’ve been finding yourself longing for that lately… I’m here ✌️❤️

A brand can change everything… but the website is where it actually has to live.The old site had heart. Heather has alwa...
04/26/2026

A brand can change everything… but the website is where it actually has to live.

The old site had heart. Heather has always had a powerful story and a powerful mission behind her work. But the experience didn’t fully reflect the depth of what she offers or the strength of the transformation she helps people move through.

So we rebuilt it from the ground up.

New brand identity.
Clearer messaging.
Stronger structure.
And a website that finally feels as grounded, bold, and human as the work itself.

Because a website isn’t just a place to “have information.”
It’s where someone decides if they trust you… if they feel seen… if they believe you can help them take the next step.

And when those pieces finally align is when a brand starts doing the heavy lifting it was meant to do.

Heather, so proud of this one. The next chapter of Unstoppable You looks really good on you.

Special credit to for her beautiful brand photography! You really cant design a beautiful site without beautiful photos, and she always comes through!

Heading to Canajoharie this morning for a Brand Strategy Workshop with an amazing, multi-talented artist! Sometimes it f...
04/20/2026

Heading to Canajoharie this morning for a Brand Strategy Workshop with an amazing, multi-talented artist!

Sometimes it feels surreal that I get to wake up every day and do work that I love. That no two days are the same and every day is an adventure. That I get to meet the most incredible people who are doing the same thing… following their hearts and their dreams. No longer living for weekends. No longer living for vacations. Building businesses that support the lives they want to live. 🌅

A brand isn’t just something you design.It’s what you choose.The pace you move.The things you protect. The life you’re a...
04/11/2026

A brand isn’t just something you design.

It’s what you choose.
The pace you move.
The things you protect.
The life you’re actually trying to build.

If you’ve been struggling with what your brand looks like or feels like, start there.

Or, call me 🙃

Now booking June 2026.

⚡️When something breaks, most people try to hide the crack. But in the Japanese tradition of kintsugi, they do the oppos...
04/06/2026

⚡️When something breaks, most people try to hide the crack. But in the Japanese tradition of kintsugi, they do the opposite.

Broken pottery is repaired using lacquer mixed with powdered gold, turning the fractures into something visible and beautiful. The repair becomes part of the story of the piece.

When I was designing the brand for Unstoppable You, I kept coming back to this idea.

Heather’s work is rooted in the belief that the hardest chapters of our lives don’t define us in the way we fear they will. They shape us. Strengthen us. Sometimes they become the very thing that makes us who we are.

The mark we created reflects that philosophy. The U carries a lightning-bolt line through it…a modern interpretation of that crack. But instead of representing damage, it becomes the opposite.

Power. Resilience. The moment where something breaks… and something stronger begins.

None of us arrive at our next chapter unmarked. Usually, the places where we were cracked open become the places where our strength shines the brightest.

Some work deserves more than a quick visual refresh.Jessica Latimore is doing the kind of work that doesn’t rely on gimm...
04/02/2026

Some work deserves more than a quick visual refresh.

Jessica Latimore is doing the kind of work that doesn’t rely on gimmicks or classroom trends. Her focus is deeper than that… helping educators cultivate classrooms rooted in respect, connection, and genuine engagement.

As her work continues to grow through the Rise & Grow framework, it was time for a brand that could hold the weight of where she’s headed next.

Something structured, grounded, and thoughtful.
A visual identity that reflects the kind of environments she helps teachers create every day.

The mark forms a subtle container around a symbol of growth, mirroring the spaces Jessica helps educators build for their students.

Proof that sometimes the most powerful transformations happen quietly, one classroom at a time.

Honored to help bring this vision to life 🪴✨

Address

Whitesboro, NY
13492

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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