GAVL

GAVL Grow with our full-service legal marketing team. Real people. Real results.⚖️

SEO • Web Design • Cinematic Videos • Content • Social Media Our U.S.

We’re a full-service marketing agency specializing in law firm growth — combining SEO, web design, content development, cinematic video, and social media strategy. At GAVL, we are committed to your success. based team is built on real industry experience and was founded by legal and marketing professionals. We understand what it takes to run successful, expanding legal practices. We’re in this wit

h you for the long haul, staying agile as the legal landscape changes. Just as you're committed to telling your clients' stories, we're committed to telling your story to anyone in need of a lawyer. Services:

- Legal marketing strategy
- SEO that ranks
- Custom web design - no page builders
- Social media & paid advertising
- Cinematic video production
- 100% no AI content - real humans, real results

Grow with strategic marketing that delivers real results.

What’s something sales professionals could learn from comedians?In this episode of Behind the GAVL, Ryan Raplee sits dow...
05/28/2026

What’s something sales professionals could learn from comedians?

In this episode of Behind the GAVL, Ryan Raplee sits down with Brett Kohler, Head of Sales at Intaker, to discuss how AI is transforming the way law firms capture, qualify, and convert leads.

Brett brings a unique perspective to the conversation.

While he’s spent years in sales and client relationships, he also has a background in stand-up comedy and acting, so needless to say, he understands how to connect with people, read a room, and communicate effectively.

The episode also explores how tools like Intaker are changing the way firms manage new client communication, and what the future of AI could look like for the legal industry.

Together, they dive into:
- How AI is improving law firm intake and lead conversion
- Why speed-to-lead matters
- How website chat creates a stronger first impression
- What's Brett and Ryan's favorite standup comedian
- Why human connection still matters in client communication

If your firm is looking to improve intake, lead conversion, and the client experience, this conversation is worth a listen!

https://bit.ly/4nVOeq4
YouTube: https://bit.ly/3PxydtM

05/28/2026

SEO isn’t dead. The shortcuts are.

In Episode 1 of Behind the GAVL, Ryan Raplee, Caitlin Lane, and Catherine Rodman break down what law firms need to understand about Google AI Overviews, zero-click search, and the future of online visibility.

The reality? SEO is evolving toward stronger brand authority, better technical foundations, and content built around real user intent. Firms chasing quick wins are falling behind — while firms playing the long game are building sustainable growth.

🎙️ In this episode:
✔️ Why AI search is changing law firm SEO
✔️ The biggest misconception attorneys have about rankings
✔️ Why optimizing existing content matters more than pumping out new pages
✔️ Technical SEO strategies firms should focus on right now
✔️ How authority and trust impact search visibility in 2026

The firms that stay visible won’t be the ones gaming the algorithm — they’ll be the ones building credibility over time.

Listen now: https://www.gavlmarketing.com/podcast/google-ai-overviews-zero-click-search-law-firm-seo-isnt-dead/

Managing multiple vendors slows you down.We bring everything together under one strategy:✔ Website✔ SEO✔ Video✔ Content✔...
05/28/2026

Managing multiple vendors slows you down.

We bring everything together under one strategy:

✔ Website
✔ SEO
✔ Video
✔ Content
✔ Social

Simplified. Aligned. Effective.

👉 https://www.gavlmarketing.com/team/

05/27/2026

Strong business partnerships don’t happen by accident — they happen when people understand their strengths, communicate clearly, and stay aligned on the bigger vision.

In this episode of Behind the GAVL, Cheryl Pope of Carlton Human Capital shares why leadership, accountability, and role alignment are some of the biggest factors behind long-term law firm growth.

From hiring mistakes to communication breakdowns, Cheryl breaks down how firms can build healthier teams and stronger cultures that actually support growth.

🎙️ Topics include:
✔️ Leadership gaps hurting firm performance
✔️ Hiring pitfalls that create long-term problems
✔️ Aligning people, roles, and goals
✔️ Why communication impacts client experience more than firms realize

Watch now and discover why maximizing team strengths may be the secret to sustainable growth.

Listen now: https://www.gavlmarketing.com/podcast/leadership-culture-and-accountability-in-law-firms-with-cheryl-pope/

Today’s clients search first—and decide fast.If your firm isn’t visible online, you’re not even in the conversation. We ...
05/27/2026

Today’s clients search first—and decide fast.

If your firm isn’t visible online, you’re not even in the conversation.

We make sure you are.

👉 https://www.gavlmarketing.com/

05/27/2026

Winning a case doesn’t automatically create a great client experience.

Today’s clients want more than results—they want communication, transparency, and to feel supported throughout the process. And when they don’t? Your reviews will reflect it.

In this episode of Behind the GAVL, Ryan Raplee sits down with Paul Bamert of Case Status to discuss why client experience has become one of the biggest differentiators for modern law firms.

From real-time updates and secure messaging to the power of human connection, they break down how law firms can use technology to strengthen relationships—not replace them.

“The firms who win are the ones who use tech to enhance, not replace, the human experience.” – Paul Bamert

Listen now and learn why better communication leads to better reviews, stronger reputations, and better client relationships. 🎙️

Listen now: https://www.gavlmarketing.com/podcast/how-law-firms-use-tech-without-losing-the-human-touch-paul-bamert/

We’re proud to share that GAVL Co-Founder & CEO Ryan Raplee has been selected as a Featured Jury Member for The Academy ...
05/26/2026

We’re proud to share that GAVL Co-Founder & CEO Ryan Raplee has been selected as a Featured Jury Member for The Academy of Interactive & Visual Arts (AIVA).

As an invite-only organization made up of leading professionals in visual arts, media, marketing, and technology, AIVA helps shape the future of the Communicator, Davey, and w3 Awards programs.

Ryan’s inclusion reflects his passion for storytelling, creative strategy, and pushing the boundaries of digital marketing and cinematic production for law firms nationwide.

Congratulations, Ryan, on this incredible recognition!

Ryan Raplee

Marketing shouldn’t feel like a gamble.Everything we do is backed by strategy, data, and experience in the legal industr...
05/26/2026

Marketing shouldn’t feel like a gamble.

Everything we do is backed by strategy, data, and experience in the legal industry.

We focus on what works—and we prove it.

👉 https://www.gavlmarketing.com/

Join us in wishing a very happy birthday to Mariah Farrens, our incredible Marketing Specialist! 🎉Mariah brings over a d...
05/24/2026

Join us in wishing a very happy birthday to Mariah Farrens, our incredible Marketing Specialist! 🎉

Mariah brings over a decade of experience in branding, design, and strategic storytelling—and it shows in everything she does. From web design and content creation to campaign strategy and collaboration across teams, she consistently delivers thoughtful, creative work that makes an impact.

Her attention to detail, fresh ideas, and ability to turn challenges into opportunities make her an invaluable part of the GAVL team.

Outside of work, you’ll find her exploring outdoors with her kids, working in her garden, or taking on her next creative project at home.

We’re lucky to have you on the team, Mariah—hope your day is amazing! 🎂

👉 Learn more about Mariah: https://www.gavlmarketing.com/team/mariah-farrens/

05/23/2026

Clients don’t just experience the outcome of a lawsuit — they live through the stress of it every single day.

In Episode 9 of Behind the GAVL, Ryan Raplee sits down with Brian Garelli, President & Founder of Preferred Capital Funding, to discuss the hidden financial and emotional pressures clients face during litigation — and why empathy has become a competitive advantage for modern law firms.

From client trust and communication to branding and long-term reputation, this conversation explores how understanding the human side of a case can lead to stronger relationships and better outcomes.

🎧 Watch now: https://www.gavlmarketing.com/podcast/the-hidden-financial-stress-clients-face-during-a-lawsuit-with-brian-garelli/

There’s nothing like connecting in person.We love meeting attorneys, sharing ideas, and building relationships at events...
05/22/2026

There’s nothing like connecting in person.

We love meeting attorneys, sharing ideas, and building relationships at events across the country.

If you see us—let’s talk strategy.

👉 https://www.gavlmarketing.com/events/

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153 West Fourth Street Suite 7
Williamsport, PA
17701

Telephone

+18886164286

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