GAVL

08/31/2026

What if your law firm could create client videos in just 30 minutes and use them to improve communication throughout the client journey?

In this clip from Behind the GAVL, GAVL CEO Ryan Raplee and Kylie Moss Fahey Fahey, Director of Growth Marketing at Case Status® get all into how video can help law firms reduce friction, answer common client questions, and create a better overall experience.

It’s just one piece of a much bigger conversation around the future of client experience, including AI, rising client acquisition costs, communication strategies, and what leading firms are doing differently.

Ryan and Kylie also go behind the scenes of the upcoming Case Status CX Summit, September 16–18 in Charleston, South Carolina, and what attendees can expect.

🎥 Watch the clip and catch the full conversation on Behind the GAVL. https://www.youtube.com/watch?si=k8MSf1InN6J42qgF&v=imKkU2vbCLs&feature=youtu.be

Heading to the CX Summit? Get 25% off your ticket with GAVL’s exclusive code: GAVL25

GAVL will also be at the summit offering VIP attendees free professional video recording sessions. Participating firms can create videos to use throughout the Case Status platform, including welcome messages, case-stage updates, and other client communications.

https://www.casestatus.com/cx-summit

08/25/2026

Behind every business, every idea, and every line of code are people.

Ryan’s latest project with Lovable has 5,766 Commits so far on his vibe code project last October. As a developer for 20+ years he shares how crazy it is to see what he's been able to construct in such a short amount of time.

This milestone reflects the curiosity and drive he has brought to GAVL since day one.
..No matter how quickly tech evolves, at GAVL we believe meaningful human relationships come first.

We value our team. We value our clients.

And we work hard every day to help the law firms we serve grow.

Because when our clients succeed, we succeed.

That people-first approach has helped GAVL reach its 10th year in business, and it will continue guiding us as we build what comes next.

Congratulations on the milestone, Ryan Raplee!

08/20/2026

GAVL’s Ryan Raplee was featured on 28/22 News earlier this week to talk about a new tool created for Little League World Series pin collectors.

“It’s a great way to support small businesses and get people in their doors.”

At GAVL, we believe being part of a community means showing up and finding meaningful ways to support the people and businesses within it.

The Little League World Series and the local businesses throughout Lycoming County are near and dear to our hearts, and we’re grateful to play a small part in an incredible event that brings so many people together in the place we call home.

https://www.youtube.com/watch?v=3K0JrsgQVaE

Williamsport/Lycoming Chamber of Commerce

WILLIAMSPORT, LYCOMING COUNTY (WBRE/WYOU) — Pin collecting at this ...

08/20/2026

The best attorneys know they can't be the best at everything.

Sometimes, the best thing you can do for a client is connect them with someone better equipped to handle their case.

In this clip from Behind the GAVL, Ryan Raplee and Jess Spino, Member Success Manager at Injury Board discuss what makes the Injury Board network unique.

From its rigorous membership standards to the culture of collaboration and referrals among leading plaintiff firms.

They get into:
- Why membership is limited by geographic region
- The high standards firms must meet to join
- How collaboration often creates better outcomes for clients
- Why the strongest firms aren't afraid to refer cases when it's in the client's best interest

It's a great conversation about professionalism, trust, and putting clients first.

Watch the clip: https://www.youtube.com/shorts/CwqZlF5e7sY

In this clip from Behind the GAVL, the conversation focuses on the ...

08/18/2026

Hello from Ryan Raplee on the ground from the Little League® World Series Parade Day!

GAVL is proud to support this incredible event and the local businesses that make Lycoming County such a special place to visit.

Williamsport/Lycoming Chamber of Commerce

08/18/2026

Little League® World Series week is here!

Ryan Raplee is on the ground for Parade Day and even had the opportunity to chat with the local news this morning about the excitement surrounding the Series and in the community.

GAVL is proud to support this incredible event and the local businesses that make Lycoming County such a special place to visit. Especially, K's For Cancer, a full volunteer organization providing financial support to Lycoming County residents treating for cancer.

We even created our own GAVL collector’s pin for this year’s Baseball Pin Collection!

📍 Want to add one to your collection? You can find GAVL's pin in the Visitors Center at 102 W.

Find out where to grab participating local businesses’ original pins throughout the Series while supplies last.

https://visitlycomingcounty.com/2026-baseball-pin-collection/

See you around Williamsport!

08/17/2026

There’s a successful attorney out there who still doesn’t own a cell phone.

Yes, really.

Okay...it's a bit of an extreme example, but it points to a larger challenge: the legal industry has historically been slow to embrace new technology.

Meanwhile, clients’ expectations for fast, clear and convenient communication continue to rise.

In this clip, GAVL Co-Founder and CEO Ryan Raplee sits down with Paul Bamert, VP of Marketing at Case Status, to discuss why the legal industry has been so resistant to technological change...and why that’s finally beginning to shift.

They dive into:

- Why some generations of attorneys are more resistant to new technology

- The successful attorney who still doesn’t use a cell phone (how it affects the firm’s day-to-day operations)

- How AI and emerging legal tech are transforming client communication

- Why injured clients need faster, easier access to information

- How law firms can embrace technology without losing the human connection

Having spent years helping law firms navigate the gap between evolving technology and client expectations, Ryan offers a clear perspective: the right tech is no longer optional.

When used thoughtfully, technology and AI can help plaintiff law firms communicate more effectively and better support clients through some of the most stressful moments of their lives.

Technology changes fast.

You shouldn’t have to navigate every shift alone.

The team at GAVL is here to help your firm adapt with confidence, stay connected to today’s clients and continue winning in your local market, year after year.

→ Learn more about GAVL: https://www.gavlmarketing.com/

→ Learn more about Case Status: https://www.casestatus.com/

→ Listen to Behind the GAVL: https://www.youtube.com/

08/11/2026

Every writer, lawyer, and marketer knows the feeling of writer’s block.

Nothing is coming to you, but you still need to meet a deadline or publish fresh content on your law firm’s website.

The frustration can quickly turn into an unproductive loop.

That’s why it’s important to know how to work through writer’s block.

And it can be beaten.

A few ways to get started:

• Make a plan
• Create an outline
• Start with the points you feel most passionate about
• Keep researching when the words still aren’t coming
• Use AI tools to assist with outlining and research, not to write the entire article

Writing becomes more approachable when you have a clear plan for what you want to say and how you want to present it.

Read the full blog for more tips on combating writer’s block and creating stronger legal content: Every writer, lawyer, and marketer knows the feeling of writer’s block.

Nothing is coming to you, but you still need to meet a deadline or publish fresh content on your law firm’s website.

The frustration can quickly turn into an unproductive loop.

That’s why it’s important to know how to work through writer’s block.

And it can be beaten.

A few ways to get started:

• Make a plan
• Create an outline
• Start with the points you feel most passionate about
• Keep researching when the words still aren’t coming
• Use AI tools to assist with outlining and research, not to write the entire article

Writing becomes more approachable when you have a clear plan for what you want to say and how you want to present it.

Read the full blog for more tips on combating writer’s block and creating stronger legal content:

https://www.gavlmarketing.com/2026/07/31/how-to-beat-writers-block-advice-for-lawyers/

08/11/2026

Ryan Raplee’s working hard and taking meetings today... with the Little League Regionals playing in the background, of course. ⚾ Go PA!

"I love August and can’t wait to Welcome the World to Williamsport!"

At GAVL, we believe in working hard and playing hard. Every day our team puts in the work for our clients and the communities we’re proud to be part of.

And when it comes to our clients, that means helping law firms win online and in their local markets.

Be the firm clients find first.

Partner with a full-service marketing team specializing in law firm growth.

https://www.gavlmarketing.com/

08/05/2026

People hire people they trust.

Video gives law firms the opportunity to show who they are, what they stand for, and why their work matters. From attorney profiles to brand films and client-focused content, GAVL helps firms turn their message into powerful visual storytelling.

Your story deserves to be seen.