12/09/2025
"So... what do you like to cook?"
Chefs don't hate it because they’re difficult...
or because they don't have a favorite thing they cook. They may very well have a favorite.
It's because that question is usually asked from a place of immediate misunderstanding and oversimplification of what a chef does.
Or better yet, Why.
So it makes it kind of a sensitive thing.
1. The question itself is too small and it feels like it shrinks their identity.
2. It oversimplifies their craft.
3. It ignores the full scope of their creativity and career/or business.
Ask a personal chef, private chef, caterer, or meal prep chef what they “like to cook,” and the answer isn’t a cuisine.
The answer is a feeling, a moment, a reaction, a story.
Chefs will work hard to master one dish, but they don’t wake up wanting to only master that one for the rest of their lives.
They wake up wanting to explore.
They wake up wanting to create.
They wake up wanting to surprise.
To serve people in ways they didn’t expect.
That’s why so many chefs dream beyond one path.
They want a restaurant someday, but also maybe a food truck, and also do private dinners, and also to take on catering events, and also to build a meal prep empire.
Not because they’re scattered.
But because they’re artists with range.
The problem is… existing pos systems and apps are typically built for one or the other, not both let alone multiple.
Current systems assume a chef is only one thing at a time:
A restaurant.
A caterer.
A meal prep provider.
An online store.
But chefs don’t live in one lane, and their businesses shouldn't either.
That’s one of the reasons we’re building Sous.
Not for “a type of chef,” but for the reality of modern chefs — multi-hyphenate, multi-passion, multi-format creators who serve in different ways depending on the day, the season, or the opportunity.
If you want to run a brick-and-mortar, a food truck, private chef events, and pop-ups (all at once) you should have a system that actually supports that.
Today, that doesn’t exist.
So we’re building it.
Because you don’t belong in a box.
Your business shouldn’t either.
