08/25/2026
𝐖𝐡𝐚𝐭 𝐢𝐟 𝐰𝐞 𝐭𝐨𝐥𝐝 𝐲𝐨𝐮 𝐭𝐡𝐚𝐭 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫’𝐬 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐜𝐚𝐫𝐭 𝐝𝐢𝐝𝐧’𝐭 𝐞𝐧𝐝 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐩𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐩𝐡𝐨𝐧𝐞 𝐚𝐰𝐚𝐲?
It’s one of the opportunities behind O2O retail: connecting what customers do digitally with what happens when they walk into a physical store. And the checkout point can play a surprisingly important role in that connection.
Let’s consider the following scenarios.
👟 𝐀 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐰𝐚𝐥𝐤𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐡𝐨𝐞 𝐬𝐭𝐨𝐫𝐞.
They try on two pairs, choose one, and get in line at the cashier. But while waiting, they see a self-service kiosk and decide to head on and try it.
What happens next is a completely smooth and swift process, where they just scan the item at the kiosk and it automatically detects the correct model, size and color. The kiosk even applies the relevant promotion, calculates the total, and lets the customer complete payment via QRIS or EDC.
No need to queue at a conventional cashier for a simple transaction.
🛒 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐬 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐭 𝐚 𝐦𝐢𝐧𝐢𝐦𝐚𝐫𝐤𝐞𝐭.
The customer uses the retailer’s mobile apps to build their cart as they move through the store, adding items from their grocery checklist to the app’s shopping cart.
When they’re ready to leave, they simply scan their profile QR code at the kiosk and immediately transfer the cart to it. The customer confirms the products and quantities, the kiosk instantly applies any available promotions or loyalty benefits, and the customer completes the payment.
This is where the kiosk becomes more than just another screen in the store.
𝐈𝐭 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐭𝐡𝐞 𝐩𝐨𝐢𝐧𝐭 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬 𝐦𝐞𝐞𝐭.
That matters a lot today, as customers increasingly expect flexibility in how they shop and interact with retailers. PwC’s 2024 consumer research found that shoppers use an average of 3.6 shopping channels, with both physical stores and digital touchpoints remaining important parts of the buying journey.
For retailers, this opportunity is therefore much more than replacing a cashier with a machine.
A well-integrated kiosk can connect mobile commerce, product data, promotions, loyalty, inventory, and payments within a single in-store transaction.
❗️The result: a smoother journey with fewer disconnected steps for customers and a more flexible checkout infrastructure for retailers.
𝑶𝟮𝑶 𝒘𝒐𝒓𝒌𝒔 𝒃𝒆𝒔𝒕 𝒘𝒉𝒆𝒏 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒅𝒐𝒏’𝒕 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒕𝒉𝒊𝒏𝒌 𝒂𝒃𝒐𝒖𝒕 𝒘𝒉𝒆𝒓𝒆 “𝒐𝒏𝒍𝒊𝒏𝒆” 𝒆𝒏𝒅𝒔 𝒂𝒏𝒅 “𝒐𝒇𝒇𝒍𝒊𝒏𝒆” 𝒃𝒆𝒈𝒊𝒏𝒔.
See how this could work in your store.
