06/16/2026
Random marketing story: but worth a read!
⚽ The FIFA World Cup kicked off this week and, if you didn’t know, FIFA doesn’t allow anyone to advertise outside of itself and its partnerships.
Well, in the USA, most of our stadiums are sponsored by brands. Here, in Northern Virginia, we have the Capital One Arena (sponsored by the bank), as well as NorthWest Stadium (another bank), and M&T Bank Stadium... makes you wonder if our yearly checking account fees are going straight to the stadiums. Hmmm. 🤔
In any case, Levi Stadium, in California was required to cover the “Levi’s” portion of the Stadium name with a banner draped across it.
Instead of seeing this as a detriment to their marketing, they saw an opportunity.
The draped banner has become the “new logo” for all of Levi’s social media accounts and has brought them more publicity than simply showing their name ever could!
Welcoming the world to the beautiful [redacted] stadium!” was the caption on Instagram after Qatar and Switzerland played in the first World Cup game at the venue on Saturday. The post was overlayed with the popular “How will they know” TikTok audio.
Makes you think about your next customer blunder or project mishap!