Our flagship product AdBook+ streamlines the ad sales process for some of the most prominent Publishers on the Web. FatTail provides enterprise-class software designed to automate and control advertising sales and operations. Our first software module was deployed for Network World in 2002 to streamline and centralize order management. It is now used by more than 10,000 media buyers and sellers, a
nd supports the entire advertising lifecycle from proposal to billing, and almost everything in between.. Today, FatTail products are relied on by thousands of sales and operations users every day to manage their advertising activities and mission critical data. Our software streamlines the entire advertising process from proposal to billing and centralizes workflow approval, inventory reservations and management information. We provide “off the shelf” integrations to the leading ad servers, financial management, CRM, business intelligence, and media buying systems. We are trusted by many of the world’s most celebrated media brands such as Architectural Digest, eBay, Autobytel, Allrecipes, Travelocity, Weatherbug, Walmart, The New Yorker, Atlantic Monthly, National Journal, TV Guide, Men’s Health, Time, People, Fortune, Live Strong, Information Week, AARP, Harvard Business Review, Institutional Investor, and many others. FatTail has earned a high integrity reputation for providing extremely flexible products, exceptional customer service, and highly innovative solutions to address our clients’ most complex business challenges.
