07/11/2026
Here’s a question we ask at the start of every website project:
Does your developer know what AEO and GEO are?
If you got a blank stare just reading that — you’re not alone. And that’s kind of the point.
Most websites are built to look great and load fast. Both of those things matter. We’ve won design awards, and we take the technical side seriously. But a website that’s missing its marketing infrastructure — no analytics, no conversion tracking, no keyword strategy, no plan for how AI-powered search will find it — is a good-looking problem waiting to be discovered.
We put together 15 questions a marketing-aware developer or agency should ask before any website project kicks off. From the basics (GA4, Tag Manager, Search Console) to the stuff that’s changing fast (Answer Engine Optimization, Generative Engine Optimization, agentic search).
If you’ve got a website build on the horizon — or you’ve been suspicious that something’s off with your current one — this is worth a few minutes.
https://2fishco.com/website-launch-checklist/