07/09/2025
💥 How are my customers actually searching, prompting, and making decisions? 💥
AI visibility is everywhere right now—and for good reason. Marketers suddenly have to win the attention of not just one, but two audiences: humans and AI. Both hold real influence over outcomes.
Here are six starting points to navigate this shift:
🔸 B2B buyers don’t stick to one platform anymore. They move between ChatGPT, Perplexity, Gemini, Google, and more—often double-checking results across them.
🔸 While communities like Reddit and Quora get cited frequently, well-crafted corporate content with a genuine human voice still matters more than ever.
🔸 Vendor sites, analyst research, and trusted industry publications continue to carry significant weight in decision-making.
🔸 Visibility ≠ Authority. AI might surface your brand, but that doesn’t always mean credibility. (Shoutout to Taylor Young 🔮 who recently highlighted this exact point on one of my posts.)
🔸 Your website is still your home base—even if traffic declines. It’s where you educate, differentiate, and build trust. And remember: you actually own it. Algorithms don’t.
🔸 Original, high-quality content has the power to earn citations in AI outputs, driving authority, traffic, and better leads back to you.
Bottom line: don’t underestimate your digital foundation. If AI is going to crawl for sources, you’ll want your website to be the one it finds—ready, credible, and authoritative.