SmartOSC

09/06/2025

𝐓𝐎𝐔𝐒 𝐥𝐞𝐬 𝐉𝐎𝐔𝐑𝐒, one of Vietnam’s most iconic bakery café chains, is embracing blockchain to redefine customer loyalty with SmartOSC and Ava Labs!

What to expect?
✅ Real-time redemption at stores
✅ Scalable and eco-friendly blockchain tech
✅ Seamless integration with existing systems

“Our collaboration with SmartOSC and 𝐀𝐯𝐚 𝐋𝐚𝐛𝐬’s represents an important step in our digital transformation journey. We are excited to explore innovative solutions that bring added value to our customers and strengthen our brand’s position as a leader in Vietnam’s industry” said 𝐘𝐮𝐧 𝐒𝐞𝐨𝐧𝐠 𝐘𝐨𝐧𝐠 General Director at TOUS les JOURS.

This collaboration marks a bold step in TOUS les JOURS’s digital transformation journey and sets a new standard for loyalty programs in the F&B space.

Read more: https://www.smartosc.com/news/tous-les-jours-collaborates-with-ava-labs-and-smartosc-on-loyalty-solution/

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08/01/2025

Our CEO, Thai Son Nguyen, and PwC's Consumer Leader, Rakesh Mani, are featured in one of ' first 2025 articles, exploring the rise of "new pragmatic consumers." 🌟

This collaborative analysis by SmartOSC, PwC, and industry leaders reveals how these consumers are reshaping retail.

Discover who they are and how brands can engage them as Thai Son and Rakesh Mani unpack the key retail trends of 2025👇

For retailers, the path forward is clear: adapt or risk obsolescence.

17/07/2024

“The biggest macro trend playing out is this search for profitability in eCommerce”

📣 New Episode Now Available: 𝐔𝐬𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐏𝐫𝐨𝐟𝐢𝐭: 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐨𝐰 & 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚?

After 10 years of rocket growth within the eCommerce space, businesses are asking how they can become more profitable. Effective data is a start. But as more and more technologies and tools emerge that promise businesses the world, it is more important than ever to ensure that you are using quality rather than quantity.

In this episode with Simon Torring, the Co-Founder and CEO of Cube Asia, we’ll explore this further. As well as:
✅ What makes a great leader? Honest insights you need to hear
✅ Lessons on market feedback and decision-making
✅ Hallucinogenic data and the quest for validation
✅ Emerging trends in Southeast Asian social commerce
✅ Key drivers of eCommerce growth and profitability
✅ The need for speed in business decision-making
✅ Driving innovation in e-commerce strategies
✅ Overcoming bottlenecks and building great teams

And so much more!

Are you ready to move forward? Listen or watch below 👇
✔️ Spotify: https://lnkd.in/gkPV-ziv
✔️ Apple Podcasts: https://lnkd.in/ghJNdkJj
✔️ Google Podcasts: https://lnkd.in/g-3WRdZy
✔️ YouTube: https://lnkd.in/gCViunnx

08/07/2024

📣 Adapt and thrive in retail's new frontier!

The retail industry has undergone profound changes in the first half of 2024, driven by innovative trends and strategic shifts.

👉 As the market continues to evolve rapidly, new dynamics are shaping consumer preferences and business strategies alike.

Join us as we delve into our snapshot to uncover the 𝐤𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐫𝐞𝐭𝐚𝐢𝐥 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧, offering insights into the future of commerce in 2024 and beyond 👇

30/05/2024

📣 New Episode Now Available: 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐌𝐚𝐫𝐓𝐞𝐜𝐡? 𝐃𝐞𝐛𝐮𝐧𝐤𝐢𝐧𝐠 𝐌𝐲𝐭𝐡𝐬 & 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 with Andy Chang

How can businesses best adapt to a future where technology and marketing will be closely intertwined? What traits will the leaders of tomorrow need to navigate ongoing disruption? Is the evolution of programming leading to a no-code/low-code environments?

These questions and many more will be answered with this enlightening episode with Andy Chang, The Global Head of Marketing Technology & Engagement Solutions at Electrolux Group.

Are you ready to move forward? Listen in wherever you get your podcasts! This is a conversation you should not miss👇

✔️ Spotify: https://lnkd.in/gTKxJ5FS
✔️ Apple Podcasts: https://lnkd.in/grwK976n
✔️ Google Podcasts: https://lnkd.in/gteBnQxC
✔️ YouTube: https://lnkd.in/gVxEZjCW

22/05/2024

Described as being “𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐨𝐧𝐥𝐲 𝐛𝐲 𝐭𝐡𝐞 𝐡𝐮𝐦𝐚𝐧 𝐢𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧”, the rise of IoT technology presents unprecedented opportunities for innovation and connectivity.

Offering a glimpse into a future marked by enhanced convenience and connection is True Digital Group.

In this episode, we speak to Mint Charoenporn Kaewmanorom, who at the time was serving as the Head of Analytics and AI Business Development at True Digital Group to hear about their key ambitions for Thailand, their personalized engagement solutions, the possibilities for Manufacturing in Thailand and so much more.

Listen on:
👉 Spotify: https://lnkd.in/dda2qSbX
👉 Apple Podcasts: https://lnkd.in/dZqFsqex
👉Google Podcasts: https://lnkd.in/d2sEV3Sb

Or wherever you get your podcasts!

17/05/2024

𝐎𝐂𝐁’𝐬 𝐎𝐌𝐍𝐈 𝟒.𝟎 𝐚𝐩𝐩 has now successfully gone live!

We are excited to announce our latest partnership with Backbase, the global leader in Engagement Banking, and OCB - Ngân Hàng Phương Đông, a top private bank in Vietnam.

With this ground-breaking app, OCB achieves a technology implementation speed three times faster than the industry norm in its launch of a customer-centric omnichannel banking platform, setting a new benchmark in Vietnam.

"We are proud of our collaboration with Backbase, which enables us to bring our clients' fintech dreams to life and set a new standard for go-live in Vietnam,” said Le Mai Anh, Vice Chairman of SmartOSC. “As an award-winning platform implementer, we look forward to continuing our partnership to further expand OCB OMNI’s second phase with new digital offerings and onboarding new customers.”

Here's to more of our upcoming achievements in the near future, as we maintain a clear vision to transform the fintech landscape!

Read more about it here 👉 https://www.smartosc.com/news/ocb-launches-omni-4-0-app-offering-instant-modern-financial-services-in-just-6-months-with-backbase-engagement-banking-platform/

15/11/2023

📣 Joining the distinguished lineup of the 𝐅𝐨𝐫𝐰𝐚𝐫𝐝 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 is none other than Vee Kanpapak Lueksuengsukoom, Head of New Business Development at Worldpanel by Kantar, !

Boasting an impressive wealth of experience, Kanpapak is a trusted advisor, specializing in translating consumer and shopper insights into actionable strategies. Her expertise shines in facilitating collaboration processes for both global and local manufacturers and retailers.

Don't miss the chance to discuss and seek insightful insights from her, alongside other leaders from Supara Group - GQ Thailand and Colgate-Palmolive.

Get a chance to meet Kanpapak Lueksuengsukoom in person by registering here 👉 https://www.smartosc.com/event/forward-roundtable-how-retail-leaders-are-rolling-into-2024/?utm_source=FB&utm_medium=post&utm_campaign=RTTH

14/11/2023

📣 Unfolding the next piece of the 𝐅𝐨𝐫𝐰𝐚𝐫𝐝 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 - Corrado Giaquinto, Management consultant, Start-Up Advisor, Ex Colgate-Palmolive!

It’s not every day you get to meet and seek advice from the former VP at Colgate-Palmolive. Get ready to learn everything about , *****on, legacy brands, and talent building.

With a career spanning 28 years, Corrado Giaquinto has navigated the complexities of marketing and general management in the United States, Latin America, Asia, Eastern Europe, and Western Europe.

Corrado Giaquinto's multifaceted career, encompassing corporate leadership, cultural diversity, and a passion for fostering the growth of startups, makes him a compelling presence in the world of business.

Get a chance to meet Corrado Giaquinto in person by registering here 👉 https://www.smartosc.com/event/forward-roundtable-how-retail-leaders-are-rolling-into-2024/?utm_source=FB&utm_medium=post&utm_campaign=RTTH

09/11/2023

George Hartel, Chief Commercial Officer at Supara Group - GQ Thailand and Co-founder of FIGHTING GIANTS, is a renowned figure in Thailand’s retail and leadership spheres.

His strategic acumen has been instrumental in transforming a traditional Thai brand into a top-tier tech apparel powerhouse. George’s initiatives have been pivotal in steering the brand through the evolution, particularly through the challenges of the pandemic.

With the launch of FIGHTING GIANTS, he has created a vibrant collective of over 100 CEOs and business leaders, dedicated to fostering innovation and transformative practices. His expertise and experience offer invaluable insights into:

✅ Elevating GQ from a family-owned business to a prominent innovation & and viral marketing brand during unprecedented times
✅ Developing local teams for sustained growth and navigating the retail landscape in 2023 and looking towards 2024
✅ Leveraging his extensive network to provide unique perspectives on guiding business leaders throughout Thailand

Discover more and engage with George Hartel in person by registering for the “𝐅𝐨𝐫𝐰𝐚𝐫𝐝 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞: 𝐇𝐨𝐰 𝐑𝐞𝐭𝐚𝐢𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐀𝐫𝐞 𝐑𝐨𝐥𝐥𝐢𝐧𝐠 𝐈𝐧𝐭𝐨 𝟐𝟎𝟐𝟒?” 👉https://www.smartosc.com/event/forward-roundtable-how-retail-leaders-are-rolling-into-2024/?utm_source=FB&utm_medium=post&utm_campaign=RTTH

20/10/2023

This week, we joined 's 𝐂𝐱𝐎 𝐂𝐨𝐟𝐟𝐞𝐞 𝐂𝐥𝐮𝐛: 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 as one of the sponsors.

Co-hosted by Amazon Web Services (AWS) and the Thai Digital Technology User Group Association (DUGA), the event provided a holistic experience that inspired retailers to embrace the future with more innovative solutions.

Our team Anh Bui, Quach Thanh, and Thanakrit Kitthanadeachakorn had such a blast there! Along with our partnership with AWS, SmartOSC strives to push the limits to create more impactful digital solutions for our clients.

☑ SmartOSC is an AWS Advanced Tier Consulting Partner. Check it out here 👉 https://lnkd.in/gasCBDk7

17/10/2023

Our team had an absolutely incredible time at the Magnolia APAC Partner Summit last week!

Surrounded by 's vibrant and cozy ambiance, we had the opportunity to connect with some of the most forward-thinking individuals and engage in inspiring discussions about digital transformation, composable architecture, and much more.

In addition to our speech on “𝐓𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩”, our team Duong Bui, Ang Kim Yong, and Hokki Sintaro once again took the spotlight as we were honored with the "Magnolia Rising Partner" award! 🏆

This recognition is a testament to the united voice and shared vision between Magnolia and SmartOSC as we continue to leverage technology to create exceptional customer experiences.

A massive shoutout to our incredible partner Magnolia and their dedicated team for bringing together such an outstanding group of leaders at this unforgettable event. 👏

Curious to know more about our journey?
Dive into our story right here: https://lnkd.in/gDVtJaRn

Or check out our Magnolia capabilities: https://lnkd.in/gj2Pzm_d