19/02/2020
LOCHTREE BRAND IDENTITY DESIGN
Lochtree was created to build a marketplace and community that promotes positive environmental change. Providing eco-friendly products that do not require a sacrifice in quality or convenience, as well as outstanding support both for their customers and suppliers. They are all about fostering a healthier tomorrow through the sale of their sustainable goods while looking trendy doing it.
For Lochtree I needed to create a fresh brand identity that would establish them in a competitive market. The brief for this project was to create something that represented nature (trees & water), which was both trendy and memorable. The idea was to go with a simple approach to appreciate the beauty and simplicity of nature while having an identity that was easily adaptable and distinctive.
Follow the link below to check out the full project!
https://www.behance.net/gallery/90670175/Lochtree-Brand-Identity