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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

VERSA Agency

At VERSA, we specialise in digital transformations powered by conversational AI - we help you build scalable conversational relationships with your customers.

We want to make life better.

31/12/2023

Can we all agree this year absolutely flew by?

Wishing everyone an amazing start to the new year!

24/12/2023

However you celebrate, we hope you have an amazing day surrounded by your nearest and dearest.

29/06/2023

A few weeks back, our CEO Kath Blackham made the B&T Women in Media Power List!

A massive congratulations to all the amazing women who made the list! As well as to all the other talented women making a positive difference to the workplace each day!

22/05/2023

At VERSA, using tech for good is at the forefront of our key values. We're passionate about AI, and believe that it's the key to driving accessibility across all industries.

So many brands are taking strides to step into a more accessible future, and we reckon that's great. One industry putting the work in is the beauty industry - with quite a few brands becoming more inclusive for consumers with disabilities.

Brands like are presenting products that harness the powers of AI to make life a little easier for the one billion people worldwide who live with a disability - launching a Voice-Enabled Makeup Assistant (VMA) - an app created for those with visual impairments.

Read more about it the VMA here!
https://beautymatter.com/articles/estee-lauder-launches-voice-enabled-app-for-the-visually-impaired

15/05/2023

Save the Children wanted to help parents better cater to their young children's emotional and early education needs. But, there was an issue - busy parents are often hard to reach.

So how did they end up opening that line of communication? A relevant and personalised mobile application, of course!

The app itself is based on the Abecedarian education methodology, utilising a range of teaching and learning strategies to support parents in becoming a source of crucial early education.

Since launch, over 50% of users have returned to the app for multiple sessions over a period of months with an average session duration of almost 3 minutes; a lifetime in the day-to-day life of a busy parent. These results are phenomenal for our target audience, who are time-poor and historically have experienced barriers or demonstrated reluctance to engage in early learning programs. This indicates that the app is being used as intended — incrementally, day by day — and is supporting the development of new habits.

01/05/2023

ANZ launched the thought-leadership news service BlueNotes in mid 2014, with the objective to revolutionise the finance digital publishing world.

Given its importance within the financial institution sector, ANZ wanted to ensure that there was an ongoing evolution of BlueNotes and that the bar was being continuously raised. That's where we came in!

We audited BlueNotes to identify the key areas of potential improvement and optimisation. We then conducted a program of Continuous Improvement, gradually overhauling the visual design and user experience to encourage more natural, organic interactions and elevate BlueNotes to an industry leading standard. Additional features and extensions were also added to the core platform including a dedicated mobile app with full content integration, and a media centre.

24/04/2023

Ever heard of a Hack Day? A few years back, we facilitated a one with the Australian Red Cross to find solutions for Australians in danger of bushfires.

As the title suggests, a Hack Day is a day-long workshop, pretty similar to a Design Sprint - in which developers, strategists, project managers and subject matter experts collaborate intensively to create tangible prototypes designed to solve a series of preconceived issues.

Working with the Australian Red Cross team, we saw so many innovative ideas come to life, including;

💡A Voice assistant to help quiz school kids on what to do before a bushfire
💡A Facebook chatbot that can share valuable information during a bushfire and also mark your family members safe.
💡An immersive VR experience that would put people into the heart of a bushfire so they know how to react.
💡An app to assist with preparations and take families on a road to readiness.
💡A digital ecosystem for a rural property that used IoT to support self-timing sprinklers, safety lights, and smoke detectors.

Would you consider running a Hack Day with your team, in order to tackle those tricky problems?

17/04/2023

Thoughtfully dubbed no-work Wednesdays, we love our 4 day work week here at VERSA. 👏

So how did we get here? And why is leading from the top key to making it happen?

Visit the link below to hear our CEO Kath Blackham share her experience!

open.spotify.com/episode/6DwL8i9XcSc2GSdIQ3id1z?si=534c656ccbb04b80

09/04/2023

No matter how you celebrate, we hope you've had a wonderful long weekend so far!

04/04/2023

Parents today are incredibly time poor, often juggling family, work and multiple other responsibilities. At the same time, between popular blogs and family websites, there has never been more parenting advice available – some of it confusing and contradictory.

In order to ease some of these issues, the VIC Department of Health and Human Services sought to create a mobile application that would act as a true source of information, empowering parents with objective knowledge.

VERSA were lucky enough to be engaged to create this wonderful, interactive and immersive mobile application that connected time-poor parents to over 100 years worth of expert content.

The app itself delivers personalised content through clever UI and an interactive virtual assistant (chatbot), housed within one extraordinary app. Through a seamless UI and content structure users can receive advice tailored to their child’s growth and development and interact with Nora, the virtual nurse. with over 100,000 downloads (and counting), we are pretty proud of this one!

Read all about it, here: versa.agency/case-studies/maternal-and-child-health

27/03/2023

About a year or so ago - we decided to switch to a remote-first agency model.

Why?

Well, we wanted to give our wonderful staff the flexibility they need to lead the best possible life, at work, and outside of work.

We still have an office for essential face-to-face occasions, as well as for those who may prefer going into the office - but what we've found so far is that a lot of staff love the lack of commuting times, the increase in flexibility, the decrease in stress and the positive impact on the environment - even if it's not everyday.

There's no doubt remote-working has had a long term effect on the traditional characteristics of office culture. What do you think about remote working?

21/03/2023

⚡ Employee spotlight round 2 ⚡

A few more members of our wonderful VERSA family.

Address

11 Wilson Street
South Yarra, VIC

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://versa.agency/contact/

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