the branding people

the branding people Multidisciplinary creative studio & strategic branding partner. For brands driven by greatness. Based in Mexico. Operating in Spain & Saudi Arabia.

the branding people is a design firm specialized in brand construction and the development of communication assets.

A system-based festival universe ✨For Tecate Emblema 2026, the identity expands beyond the main visual and into the obje...
10/06/2026

A system-based festival universe ✨

For Tecate Emblema 2026, the identity expands beyond the main visual and into the objects, surfaces, and moments that shape the festival experience.

Merch, wristbands, cups, printed pieces, and digital content all follow the same visual logic, creating a connected presence across every touchpoint.

02/06/2026

Welcome to Hyperbloom.🍒🌅⛓️✨

For Tecate Emblema 2026, we imagined a territory where nature, chrome, cherries, light and reflection exist in the same space.

Sunset gradients meet synthetic surfaces. Organic forms meet AI-driven textures.
The festival becomes an immersive horizon.

A visual world designed to shift, expand and be experienced.

29/05/2026

Work in progress for Lemon Docs.🍋

A fresh direction where warmth leads. Yellow becomes a joyful accent, while every detail is designed to feel human, thoughtful and intentional.

A softer way to experience care.

Meet Hover. 👋 A digital cargo insurance platform designed to make protecting shipments as clear and fast as moving them....
14/05/2026

Meet Hover. 👋 A digital cargo insurance platform designed to make protecting shipments as clear and fast as moving them.

For this new project, the branding people created a brand system inspired by movement, precision and the rhythm of logistics. A visual identity built around clarity, control and trust, turning a traditionally complex process into a fluid digital experience.

Coverage that moves with every route.

Support that stays close at every step.

The graphic language moved from playful to more structured, atmospheric and refined. A visual shift that brought the bra...
07/05/2026

The graphic language moved from playful to more structured, atmospheric and refined. A visual shift that brought the brand closer to the product experience it already offered.

30/04/2026

Waygood 2.0 reframed the brand around taste, ritual and everyday culture.
More than a refresh, it became a world that reflects how coffee is lived, chosen and shared today.

Refined typography, a palette led by red and coffee tones, and editorial imagery came together to shape a warmer, more e...
28/04/2026

Refined typography, a palette led by red and coffee tones, and editorial imagery came together to shape a warmer, more expressive brand world.

A system designed to feel both elevated and approachable.

The original logo &icon stayed as the anchor. Around it, a new set of emblems and graphic marks gave Waygood more presen...
24/04/2026

The original logo &icon stayed as the anchor. Around it, a new set of emblems and graphic marks gave Waygood more presence, flexibility and character without losing what made it familiar.

Dirección

Mexico City
San Miguel Chapultepec

Teléfono

+525529169115

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Notificaciones

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