The company emphasizes service and support to differentiate itself from more price-oriented computer companies. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for PowerNet to pe*****te this market. The local communities want:
1. Access to the methods of communication and volumes of information now available on the Internet
2. Access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. PowerNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. Once the needs and processes are understood and described, best-of-industry skills will be applied to design and develop a fitting solution to enable the client's business in the most cost effective way. Located at Bapong we realize that, for us to prosper, we need to be flexible and responsive, to delight clients by providing them with what they want, when they want it, and before the competition can offer it. The company intends to achieve this through a solutions approach that is customer-friendly, and in which the customer's business objectives enjoy top priority. Our marketing strategy will be based mainly on ensuring that the community knows the importance of our services and information available to their needs. We intend to implement a market pe*******on strategy that will ensure that our services are well known and respected in our respective industry. Our strategy will convey a sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan. In conclusion, we don't intend to just market and sell our product and services, but to provide customized services and products that will enable our clients to optimize their output and, assist in the attainment of their goals and objectives. However, for us to attain the above stated we shall need funding from outside investors.