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With heavy hearts we bid farewell to Patti Nel, a cornerstone of Machete Marketing for over 20 years. Patti's warm perso...
28/08/2024

With heavy hearts we bid farewell to Patti Nel, a cornerstone of Machete Marketing for over 20 years. Patti's warm personality, vibrant smile and calm presence at the helm of our production department will be profoundly missed. Rest in peace, Patti. Your contribution will not be forgotten. Our deepest condolences to your loved ones at this sad time.

Congratulations to Rabie Property Group as they celebrate 20 years of amazing development at Century City. What an incre...
08/06/2024

Congratulations to Rabie Property Group as they celebrate 20 years of amazing development at Century City. What an incredible achievement in developing SA’s standout New Urban precinct - and a powerful dynamo of Cape Town’s economy. So proud to have been part of this incredible journey over the last two decades.

From all of us at Machete we wish you all the very best for tonight’s celebration - and the next 20 years of successful development. Can’t wait for curtain up on

31/12/2021

2021 has certainly had its challenges – but at Machete we’ve had some highlights too. This is probably the ‘champagne moment’ that stands out above the others…

Happy New Year to all our clients, suppliers and business partners. Here’s to a great 2022!

We got it! Where’s the bubbly! Our first entry into the European property awards has just won Best Development Marketing...
09/12/2021

We got it! Where’s the bubbly! Our first entry into the European property awards has just won Best Development Marketing in Portugal!

AND we’re through to the European and world finals – one of only three European entries accorded this honour. Thanks to clients, colleagues, Portuguese partners, the International Property Awards, our parents, pets, partners, etc. Now, where’s the bubbly? This is this kind of news you can really use at the end of another incredibly tough year. Get all the deets here: bit.ly/MacheteWinsInPortugal

Whether you’re in the plush seat of a darkened auditorium, or watching remotely from a boardroom in another hemisphere, ...
09/12/2021

Whether you’re in the plush seat of a darkened auditorium, or watching remotely from a boardroom in another hemisphere, the tension just before an awards announcement still gets the adrenalin pumping…

After eight and a half years at Machete, our lead developer, Gary Readhead, is moving on to new challenges in the UK. It...
31/10/2021

After eight and a half years at Machete, our lead developer, Gary Readhead, is moving on to new challenges in the UK. It’s been an incredible shift, Mr Readhead, thank you so much for the digital foundation you have laid and for your incredible ‘get it done’ work ethic! All the very best to you, Kirsten and the girls.

The Cape Town Central City remained a viable commercial and residential property investment node in 2020, with a total p...
27/10/2021

The Cape Town Central City remained a viable commercial and residential property investment node in 2020, with a total projected value of developments completed of R972 million, and these were the top property trends as highlighted by the State of Cape Town Central City Report.

Data from the State of Cape Town Central City Report, the ninth such annual report to be published by the Cape Town Cen...
26/10/2021

Data from the State of Cape Town Central City Report, the ninth such annual report to be published by the Cape Town Central City Improvement District (CCID), shows that residential property values in the CBD remain strong, despite Covid. Read more on our blog.

There's nothing wrong with Google’s auto-generated Responsive Text Ads, but they certainly don't offer the same control ...
21/10/2021

There's nothing wrong with Google’s auto-generated Responsive Text Ads, but they certainly don't offer the same control as Expanded Text Ads. Google has some suggestions:

Read more on our blog.

Google plans to sunset their Expanded Text Ads (ETAs) by June 2022. Should you be panicking?Read more on our blog.
17/10/2021

Google plans to sunset their Expanded Text Ads (ETAs) by June 2022. Should you be panicking?

Read more on our blog.

26/08/2021

Are copywriting bots about to make human writers obsolete? We chat to Jarvis to find out. Read our first interview with an AI algorithm here: https://bit.ly/MeetJarvisAI Dave M. Rogenmoser hope you enjoy!

01/08/2021

Are human copywriters obsolete? We chat to a smart-mouthed copy-generating bot called Jarvis to find out… https://bit.ly/MeetJarvisAI

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