Synapser

05/12/2025

When speed and accuracy matter, Gain For Me Surveys delivers actionable consumer insights faster than anyone else in the market. Our survey platform gives brands and media agencies instant access to the voice of the customer.

28/04/2025

Bringing Innovation to African Retail: Synapser's GainForMe Platform Showcase at USMEF Ghana

What an incredible experience representing Synapser at the USMEF Trade Mission in Accra, Ghana! I had the privilege of presenting our revolutionary GainForMe platform to delegates from the wholesale, and retail sectors across the African continent.

The response was overwhelming – seeing industry leaders connect with our vision of creating authentic relationships between brands and consumers through our incentivized advertising platform was truly inspiring. The engagement and questions showed a genuine appetite for innovative solutions that transform how brands connect with their audiences.

I'm particularly excited as we prepare for our official South African launch in May in partnership with Shoprite. This collaboration will create a powerful ecosystem where consumers earn rewards for engaging with advertisements, redeemable at Shoprite Group retailers, while brands gain valuable insights and measurable ROI from ad engagement to in-store purchases.

My heartfelt gratitude to Matt Copeland, Chad Carney, and Anita Dunsdon from USMEF for the invitation and outstanding hospitality. The United States Meat Export Federation continues to build valuable bridges between industries and markets, fostering innovation and growth opportunities.

The future of retail advertising is being reimagined, and I'm proud that Synapser is at the forefront of this transformation. Stay tuned for more updates as we count down to our May launch!

22/04/2024

https://www.synapser.com/articles/you-may-just-be-the-weakest-factor-in-multifactor-authentication

Another recent breach in online security serves as a wake-up call for everyone who uses the online world. Multifactor Authentication (MFA) has been a buzzword in online security, promising an ironclad defence against hackers. But recent events have shown that it’s not as foolproof as we thought.

14/02/2024

https://www.synapser.com/articles/sim-swapping-a-simple-but-devastating-kind-of-cyber-crime

When we hear the term "cyber crime", we envision the cinematic portrayal of a young hacker tapping at a keyboard to gain instant access to other people's data. Sadly this is not as far-fetched as we think it is. A method known as SIM Swapping is a very real cyber crime that results in mil

18/05/2022

Digital Identity Theft - Should you be worried?

https://www.synapser.com/articles/digital-identity-theft-should-you-be-worried

06/12/2021

In August of this year (2021), we posed this question in an article (Should we still be testing for COVID-19?) we published on our website.

The question is more relevant than ever today, given the continued mutation of the virus which has recently stranded those waiting to board flights to re-join their families in the UK.

In August of this year (2021), we posed this question in an article. The question is more relevant today given of the continued mutation of the virus which has recently stranded those waiting to board flights to re-join their families in the UK.

04/10/2021

We are very proud to have played a small part in this project.

Since 2020, HMD Global has been playing its part to address the critical need for rapid and cost-effective access to COVID-19-related diagnostics devices across Africa. Synapser, a UK-based Cloud Software Developer and reseller of IoT connectivity solutions, was approached by LumiraDx (Global Point

15/09/2021

Syanpser: Empowering you to live safely in a digital world.

Synapser aims to solve specific business challenges through innovative technology solutions while ensuring the safety of both ‘lock and key’ for enterprise s...

19/08/2021

“Most companies that use MFA are still successfully hacked.” — Roger Grimes, 2018

Digital security is globally accepted as the ‘resources employed to protect your online identity, data, and other online assets’.

The global pandemic radically changed the digital landscape, forcing a majority of employees to adopt the ‘work from home’ model. This increased the number of people requiring remote access to their networks. Corporates invest heavily in physical security infrastructure, software applications and predominantly multi-factor technology to secure digital capital.

“ Most companies that use MFA are still successfully hacked .” — Roger Grimes, 2018 Digital security is globally accepted as the ‘resources employed to protect your online identity, data, and other online assets’. The global pandemic radically changed the digital landscape, forcing a major...

10/08/2021

Another significant achievement for Synapser as Vital also successfully passes AWS Foundation Technical Review (FTR)

https://www.synapser.com/articles/reviewed-by-amazon

Synapser has succesfuly passed another AWS technical Review (FTR), for our VITAL online health management application. This accreditation proves stringent adherence to best practices related to security, reliability, and operational excellence as mandated by Amazon Web Services.

02/08/2021

The best course of action to mitigate the risk of a population, is to provide accurate, response-enabling information.

https://www.synapser.com/articles/should-we-still-be-testing-for-covid-19

Approximately, 1 in 5 people are infected with COVID-19, yet they have no symptoms, This means that they can spread the virus without even knowing it. Similarly, although fully vaccinated, people can still become infectious, totally unaware of the risk they still pose to their family, friends and c