05/07/2026
Before I was a Creative Director, I was just a creative soul.
Long before strategy sessions, leadership meetings, and global campaigns, there was simply a camera and a curiosity to create.
Photography taught me to slow down. To see detail. To find beauty in moments most people would drive straight past.
That’s why, when I had the opportunity to photograph the Porsche Club KZN × L’Atelier Paris Track Day, I didn’t see it as work.
I saw it as a chance to reconnect with the craft that started it all.
As creatives, we often believe that growing in our careers means moving further away from creating. I don’t believe that’s true.
The best creative leaders never stop making.
Because every time we pick up the camera, the pen, the sketchbook, or open a blank canvas, we’re reminded why we chose this path in the first place.
So this wasn’t just about photographing incredible cars.
It was about remembering that before the title...
I was, and always will be, a creative.
I’d encourage every creative to make time for passion projects. They don’t distract you from your career.
They remind you who you are.
