03/10/2022
5 reasons your IVR isn't effective!
Your IVR gives customers one of their first impressions of your business which is why it's important you get it right.
Take a look at the following 5 reasons your IVR isn't effective so you can take steps to fix it!
Too many options
Nothing makes a customers eye's glaze over & switch off more than too many IVR options. Keep it to 3 options & no more than 3 layers where possible. Customers will tend to hang up due when they lose track.
Overly Complex menus
The 1st 3 options should be your most popular queries, this means more customers only have to listen to the 1st round of options before being transferred through to the correct team.
Having to be transferred
This usually happens when your IVR menu's are confusing or you don't have enough agents available to take calls. Customers get frustrated when they come through then immediately have to be transferred.
Lack of personality
Yes, you read that right, your IVR needs personality. When a customer rings through, your IVR's personality should reflect the tone & feel of your brand.
Poor handover to a human
This can be due to the agent being rushed or a lack of information being available because the CRM isn't integrated & therefore cannot pre-empt the reason for the call. Either way, customer's pick up on it.
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