19/08/2026
Your data has value. The question is: how is that value being used to serve you better?
Sam Tayengwa, Group Executive for Global Markets at Mettus, joined industry leaders on CNBC Africa's Marketing, Media, Money to decode the business of loyalty programmes and the critical role data plays in creating personalised customer experiences.
From why identity is one of the most valuable pieces of data, to harnessing loyalty data for local value and the growing consumer awareness around data, Tayengwa also challenged the industry to think beyond financial inclusion towards dignified financial inclusion.
Watch the full conversation on CNBC:
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