Kaomi Marketing

03/09/2026

Google Ads Q4 preparation starts in September. 💜

Before you increase your Q4 budget, make sure the foundations are ready.

Our Kaomi Q4 Google Ads Readiness Check covers eight areas we would review before peak season:

✓ Conversion tracking
✓ Budget and campaign limits
✓ Remarketing audiences
✓ Search terms and negative keywords
✓ Campaign structure
✓ Creative
✓ CPA targets
✓ Your plan for responding to performance

Because putting more money into a campaign doesn't fix a weak foundation.

It just makes the weakness more expensive.

Save this and work through the checklist before Q4 gets busy. ☕️

If you want a second pair of eyes on your setup, DM us “Q4”.

01/09/2026

Q4 marketing strategy starts in September, not October. 💜

By the time most businesses start planning, there is less time to test, optimise and fix what isn't working before peak season arrives.

Three things to action this week:

→ Audit your account structure
→ Review your GA4 attribution setup
→ Start building your remarketing audiences

Don't wait until Q4 to prepare for Q4.

What's the first task on your list? Drop it below. ☕️

27/08/2026

Not getting the results you expected from your digital marketing agency? 💜

Before you blame the channel, the campaign or the algorithm, ask these five questions.

At Kaomi, these are some of the questions we ask when we start working with a new client. Because good digital marketing isn't just about generating clicks, traffic or leads.

It's about understanding whether your marketing is actually contributing to the business outcome you're trying to achieve.

If you're answering “no” or “not sure” to two or more of these questions, there's probably an opportunity worth investigating.

Save this for your next marketing review.

And if you want a second opinion, DM us “questions”. We'll give you a straight answer. ☕️

PerformanceMarketing

25/08/2026

Google AI Mode is changing how search visibility works.

And it's worth understanding the mechanics, not just the hype.

In traditional search, rankings largely determine visibility.

You rank for a term → someone sees your result → they click → they visit your website.

The relationship between rankings and traffic has never been perfectly predictable, but it gave businesses a framework for planning around search visibility.

AI-powered search adds another layer.

Instead of simply presenting a list of results, AI Mode can generate a response to the query and draw on information from relevant sources.

That changes the question for businesses.

It's no longer only:
"How do we rank for this search?"

It's also:
"Can our content clearly answer the question behind the search?"

This is where Answer Engine Optimisation (AEO) comes in.

In practice, that means thinking about whether your content:
→ Answers specific questions clearly
→ Is structured so search systems can understand it
→ Demonstrates relevant expertise and authority
→ Gives search systems useful information to draw from

Traditional SEO still matters.

But the search landscape is expanding, and our approach to SEO needs to account for that.

The ranking game hasn't ended. It's expanded.

For marketing teams, that means content strategy, website structure and authority building all need to work together.

At Kaomi, we're incorporating AEO into our SEO strategy rather than treating it as a separate add-on.

We've broken down what AEO looks like in practice, and what businesses should be thinking about now, in our latest article:
https://www.kaomimarketing.com/blog/seo-ai/ 💜

A growing share of users now ask full questions to AI assistants, speak queries into their phones while driving, and read the AI-generated.

20/08/2026

SEO or Google Ads: which should your business invest in first?

It comes up in almost every new client conversation.

The honest answer is: it depends.

But there is a useful framework for deciding.

Google Ads is usually the stronger starting point when:

→ You need results within the next 30–90 days
→ There is clear search intent for your product or service
→ You have enough budget to generate meaningful conversion data
→ Your tracking is properly configured

That last point matters.

Google Ads relies on conversion data to optimise effectively. If there isn't enough data coming through, automated bidding has less to work with and performance can suffer.

SEO is usually the stronger starting point when:

→ You're building for 6–18 months and beyond
→ Your audience researches before buying
→ There is meaningful search demand around your category
→ You have the resources to invest in content and technical SEO

SEO without that investment isn't really a slow burn. It can simply stall.

And sometimes, the best answer is both.

The channels can make each other better.

Google Ads can reveal which search terms actually convert. Those insights can inform your SEO strategy.

SEO can identify valuable topics and landing pages that can then be tested through paid search.

Instead of treating SEO and Google Ads as competing line items, you can build a search strategy where they inform each other.

The caveat?

Neither is a shortcut.

Google Ads needs good tracking and enough data. SEO needs sustained investment. The foundations matter as much as the channel you choose.

If you're deciding where to invest first, what's driving that decision for your business right now?

18/08/2026

Paid social advertising is not the same as boosting a post. 💜

Boosting puts your existing content in front of more people who look like your current followers. Paid social lets you build from scratch: objective, audience, creative, and measurement.

If your entire Meta budget is going into the Boost button, you're paying for reach without a strategy.

Save this for the next time someone asks why their paid social isn't converting. ☕️

13/08/2026

SEO and Google Ads working together grew an ecommerce brand's revenue by 67%. 💸

Not from spending more. From aligning two channels that were running separate strategies and, in some cases, competing for the same customers.

Swipe for the full breakdown: what the account looked like before, what changed, and how the numbers moved.

Full case study on our website. Link in bio.

11/08/2026

The most expensive Google Ads mistake is ____. 💸

We'll start: optimising for the wrong conversion event.

When the algorithm trains on the wrong data, it finds more of the same. The budget works hard, in the wrong direction.

Drop your answer below. Genuinely curious what others are seeing in their accounts. ☕️

06/08/2026

Google Ads account health check: eight questions, five minutes. 💸

Save this for your next account review. These are the same questions our team asks before touching any new account.

If you're answering 'no' or 'not sure' to more than two: the structure needs attention before the budget does.

Which question does your account fail right now? Comment AUDIT and let's sync. ☕️

04/08/2026

Performance marketing doesn't start with budget. It starts with foundations. 💜

Before increasing ad spend this month, check three things: your conversion tracking, your attribution model, and your landing page.

If any one of these is broken, more budget makes the problem more expensive rather than fixing it.

Which of the three does your current setup get right? Drop it below. ☕️