22/09/2018
3D Simulation and Gamification - gone are the days of co-branding, we are now co-making!
Eleven of the most notable technology brands in the world–Apple, Google, Microsoft, Samsung, Intel, Cisco, HP, Oracle, SAP, Dell, and Adobe–together filed more then 15,000 patents in 2012 alone. Developing and protecting intellectual property is important, but all this patent filing reveals an entrenched posture among technology companies that can be summarised in a word: mine! This is a problem. Because the way we’re currently thinking about technologies is in direct conflict with how we think about brands. Technologies might belong to companies (because a team of lawyers says they do), but brands belong to people. And the people don’t want more patents. They want products, services, and experiences they can’t get anywhere else. This is harder and harder to do in our crowded marketplaces, so more and more brands are collaborating to create real breakthroughs. Co-making is on the rise, and it’s a very good thing for brands and their audiences.
Contact MILTECH 3D - www.miltech3d.co.za
