Joe is a dynamic, yet adaptable individual who was born and raised in the East of Pretoria. From a young age his interests were drawn towards different aspects of the visual arts, which in turn lead to his decision of his study course in Interior design at TUT. A better choice he could not have made, as this is exactly what fired up his passions in an array of fields and aided in sculpting him int
o the versatile designer, photographer and human being he is today, as well as his aspirations for the future and his constant need for improvement and growth. During his studies he also discovered his immense love for photography and this he pursued by working as a professional photographer and editor for a company who specialises in action photography, but also ventures in other fields such as events and studio photography. The knowledge and skills he gained in the field of graphic design was a very welcome reaffirmation of yet another one of his passions. He completed his degree in 2006, and started his career in interior design, where he worked for various companies and acquired invaluable knowledge and improved on all his skills. After working in the corporate industry for around 8 years, he decided to start building his own dreams, and this was the starting point for Backflip Projects.
