05/05/2017
Why A Mobile Friendly Website Is More Important Than Ever
Mobile users act differently
Mobile users have very different objectives to desktop users. Those searching on desktops, tend to browse, while mobile users are looking for quick, easily digested, relevant information. Mobile purchases are often impulsed buys and Google also say, “local searches lead 50% of mobile users to visit stores within just one day”. With mobile users, it’s all about intent - target your customers at the correct time of intent when they are most likely to purchase!
Mobile users buy more
At 8.58%, tablet devices account for the highest add-to-cart rates on eCommerce websites, while multiple reports claim that mobile users tend to spend more per purchase than customers on desktop do. On mobile friendly sites, CTAs should be clear and easy to click, increasing overall conversion rate, while 80% of shoppers admit to interacting more with a brand that offers an engaging mobile experience.
So basically, there’s no getting away from it! Ultimately, if you don’t have a mobile-friendly website, you are losing sales! Not only this, but your search rankings in Google could be affected following the roll-out of the Mobile-First Index. By making the path to purchase or enquiry simple and intuitive you’ll align more precisely with your users, who need information rapidly to make decisions on the fly.