03/06/2026
There is a moment in most new business conversations where the question comes up. What makes you different?
It sounds simple, but it means something else. Can I trust you when it matters?
In the South African channel, that trust is rarely built in a proposal. It is built in the everyday interactions that come before it. The quote that arrives when promised. The follow-up that happens without being chased. The consistency that removes doubt over time.
As Giselle Bussiahn, provincial business lead: KZN at DCC Technologies, shares: “The trust that actually matters in distribution is not built in the pitch. It is built long before anyone places an order.”
Read the full piece on ITWeb to explore why the strongest partnerships are built long before the deal: https://www.itweb.co.za/article/relationships-that-last-are-built-long-before-the-deal/Kjlyr7wBpmVvk6am