14/04/2025
In March 2025, after over 9 years in the fast-growing Australian craft spirits industry, Prohibition Liquor Co embarked on a landmark Equity Capital Raise (Crowd-funding) project to help secure the future of the business and to deliver on huge future plans for the company.
These outputs and statistics capture just some of the impressive engagement–made possible by a collaborative effort. Over $14.8 million of mid-point expressions of interest, from over 4000 people. This generated final investment of nearly $2.7 million from over 1000 people over the 10-day raise, lifting the final valuation of the business to nearly $28m. 🤩
To say we are thrilled with these results in this current climate is a huge understatement!
Adam Carpenter says, “For a small family-owned business, which started in a suburban backyard, only 9 years ago, this result is nothing short of incredible, and has everything to do with the amazing work of the team involved. We can’t thank them all for their efforts enough.”
As the original creators and long-term custodians of the Prohibition Liquor Co brand, Toolbox Graphic Design were beyond excited to work on this project.
Toolbox strategically assembled a team of specialists that worked to their strengths to achieve this incredible outreach, including On Market who helped us navigate the unfamiliar world of Equity Capital Raising, Jigsaw Agency who absolutely smashed the digital marketing efforts, DL COMMS who nailed it with more than 47 placements in national media, and Daylight Breaks who took our scripts and turned them into engaging video storytelling pieces for syndication.
