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Brandscope

A TRULY EFFECTIVE B2B WHOLESALE E-COMMERCE PLATFORM

22/05/2026

Fridgy is now live on Brandscope and there’s really only one way to say it: things just got a whole lot cooler. ❄️

This marks an exciting new chapter for the proudly Australian-owned drinkware brand, opening up a smarter, more streamlined way to do wholesale for retailers and stockists across the country.

Brandscope brings wholesale sales and marketing into one connected system, giving brands like Fridgy the tools to scale with confidence. With real-time visibility, faster ordering, and built-in support for ongoing sell-through, it creates a more efficient way to operate for both the Fridgy team and their retail partners.

Less friction. Better visibility. Smarter wholesale.

We’re thrilled to welcome Fridgy to the platform and support their next phase of growth.

Read more: https://hubs.la/Q04hB5QT0

14/05/2026

Tech Talk: The quiet engineering that keeps Brandscope dependable.

Every day, thousands of wholesale orders flow through Brandscope. Keeping that experience smooth takes more than good code, it takes a test process that’s thorough, repeatable, and easy for developers to trust.

In Part 1, our engineering team shared how a single label in GitHub lets them run the full test suite on demand.

Part 2 shows what happens next:
✅ A fresh environment is spun up.
✅ The database is rebuilt from scratch.
✅ Every test folder runs.
✅ A full coverage report is saved even if something fails.

No shortcuts. No guesswork.

It’s this kind of behind-the-scenes discipline that ensures every update shipped to brands, reps, and retailers is tested in conditions that reflect the real world.

A small label. A big lift in confidence for everyone who relies on Brandscope.

Written by Sonal Sachdev, Software Developer at Brandscope.

Read Part 2: https://hubs.la/Q04gx-zb0

29/04/2026

We’re excited to welcome Active Basics to the Brandscope platform.

Through its continued partnership with Scout Brand Supply, this launch brings another leading brand into a connected wholesale ecosystem, now uniting three distinct brands in one place. 🔗

The result is a more streamlined, consistent way for retailers and brands to work together, with everything accessible through a single platform designed to support modern wholesale.

With Brandscope powering a smarter, more efficient buying experience, Active Basics is set up for sustainable growth and stronger retail partnerships in a category that never sits still.

As wholesale continues to evolve, it’s partnerships like these that are shaping a more connected and efficient future for the industry.

Read the full story: https://hubs.la/Q04dPqrB0

23/04/2026

🧪 Tech Talk — How we keep Brandscope running smoothly for every brand and retailer.

Behind every smooth wholesale order on Brandscope is code that's been thoroughly tested before it ever reaches you.

In the latest edition of our Tech Talk series, our engineering team shares how they built a simple one-click workflow that automatically runs our full test suite before any new feature ships — so nothing goes live unless it's genuinely ready.

Because when brands and retailers rely on us every day, "it works on my machine" just isn't good enough. A rock-solid platform is the foundation of every great wholesale relationship.

A small change. A big lift in confidence for everyone who trusts Brandscope to power their business.

Written by Sonal Sachdev, Software Developer at Brandscope. Part 2 goes deeper on runner choice, cost and workflow trade-offs.

Read the full Tech Talk: https://hubs.la/Q04d8Dpn0

19/04/2026

Faire vs Shopify Plus vs Brandscope — which model actually fits your wholesale strategy? ⚙️

If you're scaling wholesale, the challenge isn’t just choosing a platform — it’s choosing the right approach.

✔ Marketplaces like Faire prioritise discovery
✔ Platforms like Shopify Plus offer flexibility (but often require workarounds)
✔ Wholesale-first systems like Brandscope bring structure, control, and scalability

Each serves a purpose — but the right fit depends on how your business sells today and how you plan to grow.

In this guide, we break down how these platforms compare across the areas that actually impact wholesale operations. If you’re navigating growth and want clarity on what comes next, this is worth a read.

Read the full comparison: https://hubs.la/Q04crTG40

16/04/2026

We’re excited to welcome Omni Merch Group to the Brandscope platform.

One of Australia’s leading branded merchandise suppliers, Omni Merch Group is bringing a fresh, creative edge to wholesale — connecting retailers with the music, artists, and cultural moments their customers love.

With Brandscope, they’re now delivering that same quality experience through a smarter, more connected way to manage wholesale — from digital ordering to real-time inventory and seamless ERP integration with Cin7.

And the ability to connect with thousands of active wholesale retailers already transacting on the Brandscope network, opening up new opportunities to grow reach and drive sales at scale. 🚀

No more spreadsheets. No more back-and-forth. Just better wholesale.

Read more: https://hubs.la/Q04cgQpr0

15/04/2026

Wholesale is evolving — and the brands winning are the ones embracing connected systems.

In our latest Tech Talk, we explore how ERP integrations and API-driven workflows are helping modern wholesale businesses:

✔ Reduce manual processes
✔ Improve accuracy
✔ Unlock real-time visibility

If you're looking to scale without the operational headaches — this one’s for you.

Read more: https://hubs.la/Q04c5cXY0

06/03/2026

Two exciting brands are expanding their wholesale reach.

Scout Brand Supply has brought Hope and SquishOz to the Brandscope platform, creating even more opportunities for retailers across toy, lifestyle fashion, and outdoor channels.

From hydration essentials to playful plush collectibles, these brands are ready to help retailers drive engagement and in-store excitement — now supported by a smarter, more connected wholesale experience.

Through the Brandscope B2B wholesale marketplace, brands can connect with curated retailers, manage product visibility, and streamline ordering through one integrated platform designed to grow distribution and increase profit.

The result? 📈
Better collaboration between brands and retailers, faster replenishment through tools like Refill, and a more efficient way to scale wholesale.

Read the full story:
https://hubs.la/Q045Qxjh0

24/02/2026

Brandscope is proud to sponsor the 2026 Australian Toy, Hobby & Licensing Fair. An event bringing together 200 exhibitors and more than 4,000 industry professionals shaping the future of toys and hobbies.

There’s always something special a bout walking into the fair. The buzz. The colour. The innovation. The industry, all under one roof!

Built on imagination, the industry thrives on creativity — yet behind every must-have collectible, or premium hobby range is a wholesale engine that needs to run just as seamlessly as the play experience itself. We’re looking forward to connecting with brands, agents and retailers, and showcasing how the right B2B platform can sell more, reduce costs, market & educate and accelerate growth.

“The ATA is excited to have Brandscope as one of our sponsoring partners at the Australian Toy, Hobby & Licensing Fair 2026,” says Alice Sanderson, Executive Manager, Australian Toy Association.

🎲 Let’s Play Smarter in Wholesale.

Read the full article here: https://hubs.la/Q044w1MH0

01/02/2026

📦 Is your B2B fulfilment slowing you down?

As wholesale volumes grow and retailers expect faster, more accurate delivery, traditional workflows involving spreadsheets, emails, and disconnected tools can create costly errors and inefficiencies.

In our latest blog, we share 10 practical ways brands can improve their B2B fulfilment workflow — from real‑time multi‑month inventory visibility and integrated backorders, to ERP connections, freight controls, and streamlined order tracking.

Find out how modern wholesale platforms like Brandscope can help eliminate manual admin, reduce errors, and create a smoother experience for both operations teams and retailers.

Read more: https://hubs.la/Q040qTdg0

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4/20 Leda Drive
Burleigh, QLD
4220

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://brandscope.com/

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