Optiphone Innovations

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At Optiphone, we empower home-service owner-operators to run their businesses more efficiently with our AI-powered receptionists, so they can focus on what matters most, growing their business, not getting bogged down in daily tasks.

Thank you Ethan Donati for bringing us Australian Marketing Summit this last Tuesday!๐— ๐˜† ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€ ๐—ฎ๐—ฟ๐—ฒ:1๏ธโƒฃAI is enhan...
09/07/2026

Thank you Ethan Donati for bringing us Australian Marketing Summit this last Tuesday!

๐— ๐˜† ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€ ๐—ฎ๐—ฟ๐—ฒ:
1๏ธโƒฃAI is enhancing other areas of business not just front desk communications.

2๏ธโƒฃI need to create a shareable moment for our webinar where audience members feel proud to be a part of what we're doing.

3๏ธโƒฃPeople will judge me on my age. Despite the fact that AI came about when I was in a peak learning period of life, university, and I've already been immersed in technology my whole life. I'd prefer a 22 year old who's been learning tech for 16 years over a 60 year old who knows how newspapers used to work in business when implementing new tech in my business.

Many gold nuggets were found and too many notes were written this week. I'm trying to learn as much as I can about bringing attention and people to Optiphone beyond just sitting in my dark room building all day and experts like you make that so much easier.

04/07/2026

Insta saw it first!

What a great opportunity to test our agents against the market!

28/05/2026

Founder Log โ€” Week of 27 May 2026.

This week and honestly last week too have been fully on lead generation for Optiphone.

The product's figured out. We've invested heavily in sales training and processes which we've tested to some degree with existing clients. Where we're at now is the final missing piece: attention. If no one knows we exist, the rest of it doesn't matter.

There's a million ways to market โ€” Meta, Google, SEO, flyers, everything in between. Had a bit of analysis paralysis picking the channel.

But all of these can work. Not if you pick all of them. You have to choose one and probably invest more than you're expecting.

After talking to my mentors last week, we've landed on a process I think will work. Obviously remains to be tested. Stay tuned.

Still heading toward 30 clients. What's the one channel you'd go all-in on right now?

22/05/2026

The agent scored 9 out of 10. The customer was still unhappy.

We had a call this week where our AI handled everything right. Took the message. Closed the call cleanly. Protected the customer's data. By every metric, it nailed it.

Except when the customer realised they were talking to a machine, that's when their tone shifted to frustrated. That's a fail in our books.

This is why we review every call where the customer wasn't happy, even when the agent technically did its job perfectly. The score doesn't matter if the experience didn't land.

How are you measuring customer experience in your business?

14/05/2026

Most AI agents sound terrible on calls โ€” flat, no energy, no rhythm. Here's why.

The secret is in the training data. Take a podcaster with thousands of hours of content โ€” voice going high and low, knowing when to pause, when to slow down. Train a voice model on that and you get something that actually sounds human.

Train it on bad data? You get the boring robot.

This is the first in a series on what I've learned building Optiphone โ€” I'll be sharing more as we go. DM me if you have questions ๐Ÿ‘‹

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Gold Coast, QLD
4218

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