What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

practiceedge

Name: practiceedge
Address: 47 Chute Street, Diamond Creek, Melbourne, VIC, 3089, AU
Telephone: +61384188055

Home
Australia
Melbourne, VIC
practiceedge

We are a Melbourne-based healthcare marketing agency with 15+ years experience in growing healthcare brands. Book a free consultation with our team.

Our team helps medical practices grow through effective online marketing.

04/11/2026

EEAT is just one of the frameworks Google uses to rank content, and without it, your health marketing could be falling on deaf ears.

EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness.

Showcasing these elements in your content makes it more compelling for your audience and helps you rank more favourably with Google's Search Quality Raters.

Ultimately, it helps to prove your credibility for both search engines and potential patients.

Not sure how to apply EEAT to your writing? Read our latest blog on our website today.

27/10/2026

Ahpra has several guidelines for managing your healthcare marketing, particularly around Google reviews.

Under Ahpra's framework, healthcare practices cannot use testimonials in advertising. A testimonial can be a:

- Review
- Statement
- View
- Feedback

This is especially relevant when the review refers to clinical aspects of care, such as services, outcomes or practitioner skill.

But you can balance this appropriately so you can keep building trust with potential patients.

Take our free audit today to learn more. Search ‘practiceedge AHPRA-friendly Google Review audit’ to get started.

22/10/2026

Online, every second counts, which is why making a strong first impression matters so much.

Attention is a key factor; people form opinions about a site in just 0.05 seconds and will leave in just three seconds if your site doesn’t load fast enough.

From simplifying online bookings to strengthening your calls to action, even small changes can make it easier for prospective patients to take the next step.

In our latest blog, we break down six key strategies for improving online conversions, so you can build trust with new patients and turn more visitors into bookings.

Visit our site to read it today.

19/10/2026

When was the last time you checked you were Ahpra compliant?

Ahpra compliance must be maintained at all times; even a single slip could lead to massive fines, ranging from $60,000 for an individual practitioner to $120,000 for a body corporate.

It affects everything from your specific word choices and the images you use to the testimonials on your site, your social posts and every Google ad you run.

If you are not sure whether your healthcare site meets the standards, reach out to our team today for a free strategy call to help get you there.

15/10/2026

Are you struggling to attract new patient enquiries and bookings online?

Digital access to care and ease of booking have never been more important. Patients prefer a simple process, where only a few clicks stand between them and the care they need.

A survey by Experian Health even found that 61% of patients would consider switching to a provider with a reliable patient portal.

If your website is struggling to convert visitors, you may need to make a few changes to attract more patients.

Visit our site to read our latest blog, where we break down six key strategies to help you grow your online patient enquiries.

11/10/2026

While AI answers are driving a growing number of search responses, traditional search engines aren't going anywhere.

In fact, AI search relies on strong SEO to find its answers in the first place.

Building a strong SEO foundation doesn't just help you rank on Google; it feeds directly into the AI tools your prospective patients use to do their research.

The best way to ensure your healthcare site reaches patients is to combine your approach by bringing together SEO, AEO, and more.

To learn how to do that, read our latest blog on the website today.

08/10/2026

Are your Google Reviews Ahpra compliant?

Google Reviews help build patient trust and can strengthen your local search visibility. But handled the wrong way, they can also become a compliance risk.

It’s a grey area that catches a lot of practices out, and it’s worth knowing where your practice stands before it becomes a problem.

That is why we offer a free, AHPRA-friendly Google Review audit.

It’s a quick, straightforward way to check your current reviews for compliance issues and understand what to do about them.

Simply search ‘practiceedge AHPRA-friendly Google Review audit’ on Google.

05/10/2026

Search engines are constantly changing how they evaluate and rank content, so making sure your medical site keeps up matters more than ever.

It is no longer just about ranking with SEO keywords. It now increasingly includes AEO, GEO and AI SEO.

These focus on how well your content can be surfaced in featured snippets and AI-generated answers, and how easily search tools can read and rank your site.

In our latest blog, we break down what goes into each of these factors and how you can improve your content. Read it on our website today.

30/09/2026

As AI tools become a bigger part of how patients research healthcare providers, it's worth checking whether your website is actually set up to be understood by them.

A website that reads clearly to a person doesn't always read clearly to AI. Structure, specificity, and how information is presented all play a role in whether your practice gets picked up in AI-generated answers.

Our free AI website scan reviews your site and shows you exactly where the opportunities are, no guesswork required.

We’ve built a free tool and it’s available now.

Search ‘practiceedge AI free scan’ on Google.

28/09/2026

“Messaging stands out when it speaks to the patient's problem, not just your services.”

Ahpra and TGA regulations set certain limitations, but there are still plenty of ways to make your medical marketing stand out.

From how your website is designed to the content patients see on your website, socials and more, the opportunities are there once you know where to look.

Learn more about how to make your messaging more compelling by reading the latest blog on our website today.

Address

47 Chute Street, Diamond Creek
Melbourne, VIC
3089

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+61384188055

Website

https://www.practiceedge.com.au/

Alerts

Be the first to know and let us send you an email when practiceedge posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.