MerchantSpring

MerchantSpring Enterprise analytics platform for agencies, investors & multi-store brands to drive marketplace work.

16/06/2026

If you sell on Amazon Vendor Central and you’ve been wondering whether Direct Fulfillment should play a bigger role in your strategy — or whether you should be pulling away from it altogether — this one’s for you.

Most of the conversation around DF gets stuck on operations: SLAs, labels, chargebacks. But there’s a much bigger strategic story underneath, and it’s one that touches profitability, cash flow, and how you negotiate with Amazon every year.

Paul Sonneveld is sitting down live with Jason Linscheid, Founder & Strategic Advisor of Vendorist, to work through the strategic decision framework for enterprise vendors. Plenty of time for live Q&A — bring your toughest questions.

Can’t join live? Register anyway and we’ll send you the full recording.

09/06/2026

The Amazon fulfillment math has shifted in 2026. The new 3.5% fuel and logistics surcharge is now live on FBA fees. AWD West Region storage and transportation costs have climbed sharply.

Every agency account manager and brand leader is being asked the same question by their clients: should we be using Amazon Warehousing & Distribution, or stay with our 3PL?

Join us for a live, debate-style Marketplace Masters episode with Ephraim Ausch, Chief Logistics Officer at Tactical Logistic Solutions — a former Amazon seller turned 3PL operator — as we work through AWD vs 3PL head-to-head.

We'll cover:
▸ The scenarios where AWD genuinely wins on cost and simplicity
▸ The product profiles where 3PL still beats it outright
▸ How the April 2026 fuel surcharge changes the decision math
▸ The hybrid model — when it works, when it just adds complexity
▸ A diagnostic framework for auditing your client portfolio this quarter

Built for North American Amazon agency account managers, brand managers, founders, and enterprise sellers.

Format: Live debate + extensive audience Q&A
Recording: Sent to every registrant afterwards
Register now

19/05/2026

Amazon Business is now the fastest-growing part of Amazon, on a run-rate north of $80 billion in B2B sales and quietly becoming one of the largest B2B distributors on the planet. Yet most mid-market manufacturers are still treating it as a B2C channel — or ignoring it entirely. That’s a problem, because B2B buyers (increasingly millennials and Gen Z who buy everything else on Amazon) are already there, searching for your products.

Join Brian Beck — Managing Partner of Enceiba, co-founder of Master B2B, and author of Billion Dollar B2B Ecommerce — for a foundational session built for manufacturer sales leaders, Amazon vendor managers, and agencies servicing vendor clients.

In this live session, we will cover:
➜ Why Amazon Business has become a board-level conversation for mid-market manufacturers in 2026.
➜ How Amazon Business actually works (and how it differs from the consumer Amazon you already know).
➜ The 1P vs 3P decision — and why it matters more for B2B than B2C.
➜ How to navigate channel conflict with distributors and dealers without lighting fires.
➜ What to do about unauthorised resellers — the #1 reported pain point for B2B brands on Amazon.
➜ The first practical step a manufacturer should take this quarter.

Live with extensive Q&A. Bring your hardest questions for Brian.
Can’t make it live? Register anyway, and we’ll send you the full recording afterwards.

13/05/2026

South Africa’s ecommerce market is entering a pivotal phase, and this live Marketplace Masters episode will unpack what that means for enterprise brands. Joining us is Maon Seidel, Founder & CEO of Ecommerce Counsel, for a practical discussion on how major brands can win across Amazon South Africa and Takealot—and why marketplace success depends on far more than listings, content, and ads.

We’ll explore where the South African marketplace landscape stands today, where Amazon is gaining early traction, and why Takealot remains such an important channel.

Most importantly, we’ll dig into the operational realities that determine performance for large brands:
⇢ forecasting,
⇢ inventory alignment,
⇢ fulfillment,
⇢ purchase order management,
⇢ catalogue quality, and
⇢ cross-functional ex*****on.

What to expect:
� Live discussion tailored for Amazon vendor professionals, brand leaders, and enterprise marketplace teams
� Practical insight into Amazon vs. Takealot and how brands should prioritise both
� A deeper look at why brands lose revenue through poor operational alignment, not just weak marketing
� Lessons for multi-brand organisations managing complex portfolios, stakeholders, and P&Ls

Expect lots of Q&A during the live session
Register now to secure your place and get the recording afterwards.

21/04/2026

Join us live for the next Marketplace Masters session under our Agency Best Practice banner, where Hamish Conway, Founder and Managing Director of Sell Global Limited, will discuss what it really takes to grow, scale, and build an agency for the medium to long term.

Hamish has just celebrated 10 years in business, and in this session, we’ll unpack the real lessons from that journey:
➔ hires that mattered,
➔ service expansions that paid off,
➔ technology and operating decisions behind growth,
➔ mistakes along the way, and
➔ strategic choices that shaped the business, including the move into Amazon Vendor as a core capability.

This will be a live conversation with lots of Q&A, focused on practical takeaways for agency owners who are early in their journey and thinking about what the next five to seven years could look like.

Register now. All registrants will receive the recording afterwards.
. MerchantSpring Sell Global Limited

17/04/2026

The biggest mistake vendors make after AVN?

They slow down.

But according to Ant Finch, this is actually the most important moment of the year.

👉 Right after AVN closes = your reset window.

This is when you should:

Refine your strategy
Align your team
Set clear expectations for performance

Because the actions you take now will shape your entire 2026.

💡 And when it comes to promotions…

Amazon is always pushing for more visibility and stronger deal ex*****on.

That creates opportunity.

Used strategically, promotions can:
✔️ Drive traffic
✔️ Increase conversions
✔️ Boost sales during peak periods

🎯 Bottom line:
Don’t treat AVN as the end.

Treat it as the beginning.

15/04/2026

Selling to Amazon is not the same as selling to traditional retailers. The mindset, decision-making process, and expectations are fundamentally different — and many brands struggle because they try to apply the same strategies they use with retailers like Coles, Woolworths, Bunnings, or Dan Murphy’s.

In this live Marketplace Masters session, Paul will be joined by Benjamin Bolshinsky, Founder of Vendor Launch and former Amazon Vendor Central professional, to unpack how Amazon actually thinks and what brands must do to succeed as a vendor.

This session is designed specifically for sales directors and national account managers responsible for e-commerce or Amazon vendor relationships, particularly in emerging Amazon markets.

We’ll explore how Amazon evaluates brands, how its retail teams make decisions, and why the traditional retail playbook often fails on this platform. We’ll also dive into Amazon Vendor Services (AVS) — what it is, how it works in Australia, and whether it’s worth the investment.

In this live session, we’ll cover:
➜ How Amazon’s mindset differs from traditional retailers
➜ What Amazon buyers actually prioritise when working with vendors
➜ Why traditional retail strategies often fail on Amazon
➜ What AVS is, how it works in Australia, and whether it’s worth paying for
➜ Practical ways vendors can build a successful long-term Amazon business

There will be plenty of time for live Q&A, and all registrants will receive the recording afterwards.

Reserve your spot now.

13/04/2026

AI isn’t a shortcut to better Amazon performance.

Chris Turton explains why:

👉 Most agencies are using AI the wrong way.

They start with the tool—
instead of starting with the problem.

And that leads to surface-level improvements at best.

💡 What AI is good at:
✔️ Content creation
✔️ Image generation
✔️ Basic reporting

But what actually drives growth?
❌ Conversion optimisation
❌ Brand development
❌ Strategic thinking

And those still require human expertise.

🎯 The smarter approach:

Identify what’s broken in your funnel
Understand the problem deeply
Then apply AI where it adds value

Because AI isn’t all-or-nothing.

It’s about balance.

10/04/2026

What if your best growth channel is already in front of you?

For Aaron Moore, it’s LinkedIn.

And his strategy is simple:

👉 Show up every day
👉 Engage with people
👉 Create content from conversations

No complicated funnels. No paid ads.

Just consistent ex*****on.

💡 His routine:

Reply to messages
Engage with comments
Post daily
Turn interactions into new content

And that consistency drives inbound leads.

Because people don’t just buy services—
they buy from people they see, trust, and interact with.

09/04/2026

Amazon wants more margin. That’s not changing.

So what should vendors focus on?

According to Ant Finch:

👉 Profitability at the ASIN level
👉 Smarter use of 1P vs 3P
👉 Gaining more control over your strategy

Because the real issue isn’t just margin pressure.

It’s feeling like:
❌ Amazon controls your business
❌ You’re constantly reacting
❌ You lack direction

💡 The shift for 2026:
Take back control.

Understand where you’re profitable.
Know how you’re servicing demand.
Build a strategy that works for your business—not just Amazon’s expectations.

Address

Level 21, 459 Collins Street
Melbourne, VIC
3000

Opening Hours

Monday 12am - 11:45pm
Tuesday 12am - 11:45pm
Wednesday 12am - 11:45pm
Thursday 12am - 11:45pm
Friday 12am - 11:45pm

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+19087511069

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