01/06/2026
π₯ "Some of these partners have been with ProSpend six, seven, eight years. Whole teams have moved on. New staff have come on board. And they are still referring clients to us. That speaks volumes." β Marianne Wichman, ProSpend
Most B2B partnerships have a half-life. They survive as long as the people who built them stay in the room. Then the new hire arrives, the contract gets reviewed, and the relationship quietly resets.
In this snippet from our Partner Spotlight, Marianne Wichman explains why ProSpend's partnerships don't follow that pattern β and why trust, when built right the first time, keeps generating referrals long after the original contacts have moved on.
π· Hosted by Phillip Da Cruz, Chief Revenue Officer at Kynection, this clip explores:
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Beyond the Handshake: Why ProSpend's partner relationships routinely outlast the people who built them.
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The Referral Test: How real partnership trust shows up β in the leads partners are willing to send your way.
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Looking After Both Sides: Why the partner and the client both need to feel protected for the relationship to hold.
π½οΈ Watch the full Partner Spotlight here: https://hubs.li/Q04gkkN_0