23/10/2026
A new product needs to do more than work. It needs to earn a place in people’s everyday lives.
For Kissed Earth’s new Rehydrate+ electrolyte range, our challenge was to create packaging that communicated the science and performance behind the product without looking clinical or like a traditional sports drink.
We developed a bold new packaging identity built around oversized typography and a colour-coded system across Green Apple & Mixed Berry, Pineapple & Passionfruit, Peach & Orange and the variety pack.
The result gives Rehydrate+ a distinctive presence of its own while still feeling unmistakably Kissed Earth.
See the full project 👉 https://www.creatik.com.au/projects/kissed-earth-rehydrate