16/04/2026
𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲𝗻'𝘁 "𝗚𝗼𝗼𝗴𝗹𝗶𝗻𝗴" 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.
They're asking ChatGPT. Claude. Perplexity.
Searching for the "Best dentist in Perth" used to mean a quick scroll through the map pack. Now? It’s a paragraph answer that names three specific practices.
If you're not one of them, you simply don't exist to that buyer.
𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱:
- 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀: Google still matters, but AI engines pull from a completely different set of data points.
- 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗞𝗶𝗻𝗴: They favour structured content (schema, clean pages, llms.txt).
- 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗖𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀: They cite authority sites—and the businesses those sites mention.
- 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁: Your presence across the open web decides whether AI "picks" you.
It’s the same job SEO used to do: get found when customers search. But the rules have shifted.
We call it 𝗚𝗘𝗢 — 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻.
If your SEO strategy hasn't been audited for AI visibility in the last six months, you’re aiming at the wrong target.
I’m running free GEO audits for Perth businesses. 15 minutes, plain English, no pitch.
Reply "𝗔𝗨𝗗𝗜𝗧" 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 I will organise to have one sent of to you.
