26/06/2026
A new visual identity? Yes. But above all, a new way to help the association grow.
For BAPP (Belgian Association of Promotional Products), our mission went far beyond creating a new logo or refreshing the visual style. We immersed ourselves in their world, understood how the association operates, and explored its ambitions to build a brand that supports its long-term development.
Our goal was to create an identity that increases visibility, delivers greater value to its members, and makes communication more efficient. A strong, consistent and flexible brand system designed to improve recognition, impact and clarity across every touchpoint.
A true 360° collaboration, from strategy to ex*****on.
Our work included:
• Marketing positioning
• Defining the association’s mission, vision and values
• Creating a comprehensive brand book to ensure long-term brand consistency
• Designing the new visual identity, logo and its variations
• Developing a quality label for members
• Creating a distinctive graphic system and visual assets for all communication channels
• Social media strategy and content creation
• A complete website redesign supported by a new digital strategy
• Newsletter templates to streamline and strengthen ongoing communications
These are the kinds of projects we love most: partnering with our clients every step of the way, from strategic thinking to the tools that bring their brand to life every day.
Because a brand identity isn’t just about looking good. It’s about creating clarity, consistency and becoming a true driver of growth.
The strongest brand identities are the ones that provide direction. Is it time to rethink yours?
