WSI Optimal Marketing

WSI Optimal Marketing WSI is your Digital Marketing Partner. We specialize in various digital marketing solutions including SEO, PPC, SMM, Email Marketing, CRM, and so much more.

enjoy helping companies with lead generation, converting online leads to sales, staying connected to clients/customers, as well as reputation management. I work with them to develop digital marketing strategies and processes in order to get a better ROI on their advertising dollars. Search engine optimization (SEO) is a valuable digital marketing asset because it can boost your search engine ranki

ngs, connect customers to your brand, as well as generate returns on investments with more leads and sales. A mobile marketing strategy helps your organization or business connect with other businesses and customers. It allows you to customize brand messages for diversified audiences and individuals and assist in building a relationship to retain customers as well as attract new ones. Landing pages are the gateway to your company brand. When running a digital marketing campaign, you want to funnel your visitors to a specific site. Precise information increases the changes of your customers buying your product. Tailoring your customer experience with land page optimization will go a long way to increasing the return on your digital marketing investment. Implementing a customized email marketing strategy means your campaigns immediately become more appealing to recipients. And since your customers are more than likely to check their inbox at least once daily, your campaigns will be the perfect time to promote special offers to the right audience at the right time. Take action today to develop a digital marketing strategy, contact me at [email protected] or visit www.wsioptimalmarketing.com.

Instagram is changing how it rewards content.Social Media Today reports that Instagram will no longer recommend photos a...
06/17/2026

Instagram is changing how it rewards content.

Social Media Today reports that Instagram will no longer recommend photos and carousel posts from aggregator accounts that mainly repost content. The platform says it will give original content higher priority, while reducing reach for accounts built around reposting.

That matters for brands and creators.

Reposting may still have a role, but it should not carry the strategy. Instagram is making it clearer that content needs to add something original, useful, or specific to the audience.

To adapt, businesses should focus on:
🔵 Creating original posts rooted in real expertise
🔵 Adding clear value when using third-party material
🔵 Using collabs, remix, or branded content labels when relevant
🔵 Reducing dependence on aggregator-style content
🔵 Measuring quality engagement, not only reach

The takeaway is practical. Instagram wants more original content in recommendations. Brands that build around that are likely to have a stronger foundation for visibility.

https://www.socialmediatoday.com/news/instagram-updates-algorithm-to-benefit-original-creators/819016/



Source: Social Media Today

Is content creation becoming more systematic?In his latest piece for Ahrefs, Ryan Law explains how he uses Claude Code t...
06/16/2026

Is content creation becoming more systematic?

In his latest piece for Ahrefs, Ryan Law explains how he uses Claude Code to support parts of the content workflow. The point is not to replace editorial thinking. It is to create a more repeatable process for research, structure, and quality control.

The workflow includes:
🔹 Skill files: Modular instructions for specific content tasks, such as research, outlining, and topic analysis.
🔹 Connected data: Ahrefs MCP gives Claude access to SEO data, reducing the risk of relying on unsupported assumptions.
🔹 Transparent workflows: The process shows intermediate steps, making it easier for humans to review and improve the output.
🔹 Human direction: Strategy, positioning, and brand voice still need to be set by people before automation can be useful.

The takeaway: AI can reduce the repetitive parts of content production. Strategy, judgment, and personality still need a human in the loop.

Read the full breakdown: https://ahrefs.com/blog/how-i-do-content-engineering-with-claude-code/

AI adoption is rising, but tool access alone does not create business value.WSI reports 20-30% productivity gains among ...
06/15/2026

AI adoption is rising, but tool access alone does not create business value.

WSI reports 20-30% productivity gains among SMBs that completed structured AI training through AI CAMPUS. The program focuses on practical use cases, real workflows, and guided support so teams can apply AI in measurable ways.

That distinction matters.

Many businesses use AI occasionally for simple tasks. Fewer have trained their teams to use AI consistently across daily operations.

To turn AI adoption into measurable productivity, businesses should focus on:
🔵 Training tied to real workflows
🔵 Clear use cases by role or department
🔵 Shared standards for prompts and outputs
🔵 Review processes for quality and accuracy
🔵 Measurement around time saved and work improved

The businesses seeing results are not just using AI. They are building the habits and systems that make AI useful across the team.

Read the full article:

https://www.wsiworld.com/blog/wsi-reports-20-to-30-percent-productivity-gains-among-smbs-completing-structured-ai-training

Lesson #9: Change Is Constant. People Still Come First.Eric Cook’s WSI story started with a background in banking and a...
06/13/2026

Lesson #9: Change Is Constant. People Still Come First.

Eric Cook’s WSI story started with a background in banking and an early curiosity about the internet. He launched his first website in 1995, the same year WSI was founded. Since then, he has helped businesses move through some major digital shifts: websites, accessibility, social media, and now AI.

His biggest lesson is a practical one.

Technology is important, but it is not the reason to act. The reason is always the business need.

A tool only creates value when it helps people work better, serve customers better, or make smarter decisions. That is why successful digital transformation starts with understanding the people, the process, and the goal before choosing the platform.

For businesses looking at AI today, that lesson matters.

You do not need to chase every new tool. You need to know where change can help your team, your customers, and your growth plan.

https://www.wsiworld.com/blog/the-people-the-lessons-the-journey-30-stories-that-shaped-wsi-30-year-history

This panel explores how founders can create a more consistent online presence by aligning their visuals, messaging, and ...
06/12/2026

This panel explores how founders can create a more consistent online presence by aligning their visuals, messaging, and design choices with the people they want to reach.

We’ll discuss how understanding your key target audience helps shape the tone, expression, setting, photo placement, cropping, and design ratios needed across websites, social media, LinkedIn, and marketing materials.

The conversation will focus on how consistent messaging and thoughtful visual design can build familiarity, trust, and clarity over time.

Register Here:
https://www.eventbrite.ca/e/1989681168937?utm-source=direct

Calling all new Edmonton business owners! Our Speed Networking Event is your chance to make quick, real connections in t...
06/11/2026

Calling all new Edmonton business owners! Our Speed Networking Event is your chance to make quick, real connections in the local business scene. Come meet others like you, share your story, and build a network that will help your business thrive! Don’t miss out—sign up today

https://www.eventbrite.ca/e/1989681168937?utm-source=direct

Email marketing keeps proving its value, but the bar is higher than it used to be.Forbes reports that email marketing de...
06/11/2026

Email marketing keeps proving its value, but the bar is higher than it used to be.

Forbes reports that email marketing delivers an average return of $36 for every $1 spent. That makes it one of the stronger channels for businesses that need measurable performance.

But the return depends on how the channel is managed.

Sending more emails is rarely the answer. Better segmentation, stronger messaging, and clearer measurement usually matter more.

Businesses should focus on:
🔵 Segmenting lists based on behavior and buyer intent
🔵 Personalizing content in ways that are useful
🔵 Testing subject lines, timing, and offers
🔵 Measuring conversions and revenue, not only opens
🔵 Keeping lists clean to protect deliverability

Email is still effective because it gives businesses a direct line to customers. The challenge is using that access with discipline.

https://www.forbes.com/advisor/business/software/email-marketing-statistics-may-26/



Source: Forbes

WSI saw a 290 percent increase in AI referral traffic and a 32 percent increase in blog traffic after changing how its c...
06/10/2026

WSI saw a 290 percent increase in AI referral traffic and a 32 percent increase in blog traffic after changing how its content was structured.

That result points to a bigger shift in search.

AI tools now shape how buyers discover, compare, and evaluate businesses before they visit a website. That means content needs to do more than rank. It needs to be clear enough to be understood, trusted, and used in AI-generated answers.

WSI’s content changes focused on:
🔵 Clearer framing at the start of each article
🔵 Tighter sections and easier scanning
🔵 Headings based on real buyer questions
🔵 Stronger proof, examples, and data
🔵 Better connections across related topics

The takeaway is practical. Strong ideas still matter, but they need to be packaged in a way that buyers and AI systems can use quickly.

Read the full article:

https://www.wsiworld.com/blog/how-to-optimize-content-for-ai-search-what-drove-290-percent-more-traffic-for-wsi

I'll be one of the sponsors for the Speed Networking event scheduled for Wednesday, June 17, 2:30-5:00pm at the Days Inn...
06/10/2026

I'll be one of the sponsors for the Speed Networking event scheduled for Wednesday, June 17, 2:30-5:00pm at the Days Inn and Suites Edmonton West.

One thing I like about speed networking is the opportunity to meet a number of business owners and professionals. To register, to to Eventbrite and sign-up there. Hurry because spots are limited for this event.

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13548 97 STR NW
Edmonton, AB
T5E4E2

Telephone

+15877825088

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