06/15/2026
Yukimi is a Japanese comfort food brand built around one simple feeling: welcome home.
For this branding design project, CGICA created the brand name, logo, concept story, visual identity, packaging, menu design, signage direction, and graphic applications.
The goal was not to make the brand feel loud. It was to make it feel familiar, warm, and easy to remember.
From the soft handwritten-style logotype to the natural textures and gentle colour palette, every detail was designed to reflect homemade honesty and everyday comfort.
A brand does not only live in a logo. It lives in the feeling people remember after they see it, touch it, and experience it.
Yukimi
Branding Design
2025