02/09/2026
You can have a flawless plan, but if you can't see whether it's actually happening on the shop floor, does it matter?
For Daniel Damkjær Birkelund, Retail Manager at Selected, that used to be the real problem.
Across their 26 fashion shops, he knew the plan, but not whether it was landing: was the new collection set up right, had the team seen this week's brief, was the shop ready.
Today he gets that picture in real time.
Photos back from every shop, feedback within hours instead of weeks, and a live read on what's on track and what needs support.
"I spend less time chasing information. I get it in real time, and I can lead from the information instead of chasing it all the time."
- Daniel Birkelund
Thank you, Daniel for sharing your insights with us.
If you couldn't join our webinar live yesterday, the on-demand version is on its way, so stay tuned for more great retail ex*****on insights.