Mormedi

Name: Mormedi
Address: Madrid, ES
Telephone: +34915158704

We are future-makers

A global business innovation and strategic design consultancy.

We help organizations unlock sustainable growth and navigate change through a customer-centric lens. Mormedi is a strategic design consultancy who specializes in Innovation through customer experience in the areas of service design, product design and digital.

13/11/2026

See you at Diseinuz 2026!

This November, Mormedi is heading to Bilbao for Diseinuz Bilbao Bizkaia Design Summit, a gathering of companies, institutions and design professionals exploring how design can tackle real business challenges.

On 19 November, Jaime Moreno, CEO & Founder, will take the stage in Challenge 2 with his talk “El diseño como aliado de la empresa” (Design as a business ally), from 11:30 to 12:15 at Sala Multibox EITB.

If you’re attending, we’d love to meet, exchange ideas and explore how design can drive business forward together.

Will you be at Diseinuz? Let’s connect!

-------------------------

¡Nos vemos en Diseinuz 2026!

Este noviembre, Mormedi viaja a Bilbao para participar en Diseinuz Bilbao Bizkaia Design Summit, un encuentro de empresas, instituciones y profesionales del diseño que exploran cómo el diseño puede dar respuesta a retos de negocio reales.

El 19 de noviembre, Jaime Moreno, CEO y fundador, subirá al escenario en el Desafío 2 con su charla “El diseño como aliado de la empresa”, de 11:30 a 12:15 en la Sala Multibox de EITB.

Si vas a asistir, nos encantará conocerte, intercambiar ideas y explorar juntos cómo el diseño puede impulsar el negocio.

¿Estarás en Diseinuz? ¡Conectemos!

13/11/2026

What if the future of urban mobility starts not with how we move, but with how we connect?

Great cities are more than buildings, streets and infrastructure. They are places where people come together, interact and experience urban life.

In our conversation with Joe Brancato, Managing Principal at Gensler, we explore how architecture and urban design can create spaces that encourage human connections, support different activities and make our cities more vibrant and inclusive.

From the example of Central Park to the way we plan our urban environments, Joe reminds us that designing for people means creating opportunities for movement, interaction and community.

Because the future of our cities isn't just about building better spaces. It's about creating better experiences for the people who use them.

🎥 Watch the conversation and discover more perspectives on the future of mobility on our YouTube channel.

https://www.youtube.com/

12/11/2026

Our Senior Advisor for Digital & AI Transformation, Ángel Barbero, takes the stage at CamundaLocal Madrid on November 17, at the Eurostars Madrid Tower.

In his talk “La empresa del futuro también toma café”, he travels to 2030 to imagine a day inside a large company where people and AI agents work side by side, and what that shift means for roles, leadership and the decisions we can start making today.

If you’ll be there too, let’s make it happen 🤝

12/11/2026

The future of consumer behaviour is full of contradictions. And we're only halfway through exploring them.

In Part 1, we explored five consumer trends shaping 2027, from changing eating habits and the rise of the skill economy to the growing value of authenticity, collecting and cultural heritage.

Now, we're looking at five more shifts that challenge how we think about technology, relationships, experiences and what people truly value.

Here are trends 6–10 from Zorraquino's Consumer Trends 2027:

06. Agentic Robotics | AI enters the physical world
As AI moves beyond screens into our homes and daily routines, the opportunity lies in designing technology that genuinely improves human experiences.

07. Perpetual Engagement | Beyond the transaction
Brands are moving from individual purchases to continuous relationships. The challenge? Staying relevant without becoming overwhelming.

08. Business Beyond Death | Rethinking our digital legacy
Technology is redefining how we preserve memories and identities, raising new questions about ethics, innovation and human connection.

09. Luxury Survivalism | Security as the new status
In an uncertain world, resilience, protection and self-sufficiency are becoming new forms of aspiration.

10. Fleeting Megalomania | The value of the unrepeatable
As experiences become increasingly accessible, exclusivity and fleeting moments gain new meaning.

So, what connects all 10 trends?

We want more technology, but also more humanity.
Greater convenience, but deeper connections.
More innovation, but stronger roots.
More possibilities, but greater security.

For brands, the opportunity isn't simply to anticipate what's next. It's to understand the changing human needs behind these contradictions and turn them into meaningful products, services and experiences.

At Mormedi, we believe the future isn't just something to predict. It's something we can actively design.

A big thank you to Zorraquino for sharing these perspectives and sparking such valuable conversations.

Which of these trends do you believe will have the greatest impact on brands and businesses?

10/11/2026

Why do so many AI pilots in banking never make it past the pilot stage?

Because most banks build from the bottom up. They start with models, pipelines and infrastructure, then go looking for a use. The result: orphaned pilots that never connect to the customer.

We flip it. Our model has five layers and we start at the top:

1. Experience promise: the experience the customer should live, not what the bank wants to sell
2. Trust architecture: how much the bank knows, how much it shows, and how much control the customer has
3. Interaction intelligence: how AI shows up, from moment and channel to message, tone and proactivity
4. Orchestration layer: the integration across channels, products and data that makes the experience continuous
5. Data and AI infrastructure: essential, but an enabler, not the starting point

Want to see how it works in practice? Check out our paper at www.mormedi.com

10/11/2026

2027 is closer than we think. And the future of consumer behaviour is full of contradictions.

This week, our Head of Marketing, Branding & Communications, Denis Agnelli Bento, attended Zorraquino’s Consumer Trends 2027 presentation in Madrid.

Beyond the trends themselves, one thing stood out: the growing tension between convenience and connection, technology and authenticity, novelty and nostalgia.

So, what’s changing?

In this carousel, we're exploring the first 5 of 10 consumer trends that could reshape how we live, work, consume and connect.

01. Meal Snackification | Eating on our own terms
Smaller, more flexible meals are replacing traditional routines, reflecting a growing desire for convenience and personalisation.

02. Skill Economy | Knowledge as currency
Hobbies and practical skills are becoming sources of income, identity and independence.

03. Value of Imperfection | The beauty of being real
In an increasingly AI-polished world, authenticity, spontaneity and human creativity stand out.

04. Infinite Collecting | The never-ending purchase
Collectibles and limited editions are turning individual purchases into ongoing experiences built around identity and community.

05. Ancestral Remix | The future has roots
Heritage and traditional knowledge are finding new relevance, reminding us that innovation doesn't always mean starting from scratch.

What connects these shifts?

A desire for more flexibility, individuality and meaningful experiences, without losing what makes us human.

For brands, the opportunity isn't simply to follow trends. It's to understand the evolving needs behind them and translate those insights into products, services and experiences that genuinely matter.

And this is just the beginning.

Stay tuned for Part 2, where we'll explore five more trends shaping consumer behaviour in 2027.

A big thank you to the Zorraquino team for a thought-provoking morning!

Which of these five trends resonates most with you?

04/11/2026

If your commute felt like a spa, would you still want to work from home?

For decades, we've designed transportation around one goal: getting people from A to B as quickly and efficiently as possible.

But what if we've been asking the wrong question?

As autonomous mobility evolves, we're entering a world where the journey itself could become just as valuable as the destination.

Take Cadillac's InnerSpace concept. By combining biometric technology with personalised lighting, sound, scent and temperature, it reimagines the car as something closer to a sanctuary than a vehicle.

And this points to a much bigger shift.

We're no longer just designing vehicles. We're designing spaces where people happen to move.

Think about what that could mean:

The next breakthrough in automotive design might come from an interior designer, not an engineer.

Your daily commute could become your favourite place to think, recharge or disconnect.

A train carriage could offer a better working environment than your office.

Suddenly, transportation starts competing not just on speed, but on comfort, experience and emotional value.

Of course, not every journey needs to become a luxury experience. But the opportunity to rethink how we spend our time in transit is enormous.

And perhaps that's the most interesting question for designers, mobility companies and cities alike.

What if the future of mobility isn't about making journeys shorter, but making the time we spend travelling more valuable?

03/11/2026

Everyone in mobility is talking about flying cars and full autonomy 🚀
Meanwhile, the markets are being won by those solving real problems today.

→ Regulations demand zero emissions, but the infrastructure isn’t there.
→ Travellers expect seamless journeys, but the systems don’t talk to each other.
→ Hype around futuristic tech is draining resources from what works now.
→ Supply chains break at the first shock.
→ Millions of people are still left out of mobility altogether.

These aren’t side issues. They are the five forces deciding who leads the next era of mobility, and who gets left behind.

The cost of standing still? Missed markets, wasted investment and lost leadership. 📉
We’ve mapped all five drivers and how to turn each one into an advantage in our latest paper.
Check out more at www.mormedi.com

30/10/2026

Tomorrow is , and instead of skylines, we want to talk about the cities most of us actually live in. 🏙️

Not the megacities. There are only 33 of those. 81% of the world's cities have fewer than 250,000 people: places where you know the bus driver's face, where the new housing estate is going up on the edge of town, and where getting there without a car is starting to feel harder than it used to.

That's the quiet story behind this year's UN theme, "Regenerating the City: Adequate Housing for All". Where homes are built decides how far we are from work, school and each other. And in some cities, the edges are growing faster than the population.

—

That's the quiet story behind this year's UN theme, "Regenerating the City: Adequate Housing for All", and here in Spain, housing is a conversation that's on everyone's mind right now. Where homes are built decides how far we are from work, school and each other. And in some cities, the edges are growing faster than the population.

—

Cities are often measured in numbers. But they're lived in minutes: the wait at the stop, the walk to the station, the journey home.

At Mormedi, that's where we like to start. Watching how people really move through a place, before deciding what it needs.

29/10/2026

As AI makes perfection effortless, imperfection is becoming the new premium🏺.

When flawless outcomes can be generated in seconds, they stop feeling special. What people value instead is evidence of the human hand: the effort, the time and the small irregularities that no algorithm would choose.

From Apple’s hand-built glass logo to Aesop’s wabi-sabi stores, brands are using flaws to signal craft, care and authenticity. Apple filmed its Apple TV intro with a real camera and a physical glass apple. Aesop designs each store around uneven, natural textures so no two spaces feel the same. Zanotta has traded polished catalogue imagery for a more emotional look at how people actually live with their furniture.

🧵 The lesson for brands: imperfection isn’t a lack of quality. Done deliberately, it’s a signature.

Dirección

Madrid

Teléfono

+34915158704

Página web

http://www.mormedi.com/

Notificaciones

Sea el primero en enterarse: le enviaremos un correo electrónico cuando Mormedi publique novedades y promociones. Su dirección de correo electrónico no se utilizará para ningún otro fin y puede darse de baja en cualquier momento.