Solteq Plc

26/08/2026

What happens to product information between the manufacturer and the customer?

Small details can get lost as information moves through distributors, retailers, ecommerce and other channels. In this blog, Hanna-Mari looks at why that matters, and how better collaboration can improve product information along the way.

Product information can lose meaning as it moves through the supplier ecosystem. Collaboration improves data quality, compliance and customer experience.

13/08/2026

SEO still matters, but it no longer tells the whole story.

AI looks beyond your website. Product data, retailer content, reviews, videos and other sources all shape what it can find, understand and recommend.

Read more:

AI doesn't just judge your website, it judges your whole digital footprint. Why SEO alone no longer secures AI visibility, and where the contest is moving.

26/06/2026

More product searches are starting before the customer reaches your webshop.

They may ask ChatGPT, Gemini or Copilot what to buy, which product fits their need, or which option is worth comparing.

That creates a new visibility challenge for retailers, brands and manufacturers.

It is no longer only about ranking well in search. It is also about whether AI can understand your product well enough to include it in the answer.

And that comes back to product data.

If the data is unclear or incomplete, the product stays blurry. If it is structured and enriched with the right context, AI has a much better chance of understanding when the product is relevant.

In our latest blog, we look at why product data is becoming a new battleground in modern commerce.

Read the blog: https://eu1.hubs.ly/H0wvjZm0

29/04/2026

Solteq Plc’s Interim Report for January 1 – March 31, 2026, has been published.

CEO Aarne Aktan summarizes the performance: “Weak first quarter but improved outlook for the rest of the year”.

Read more:
🇫🇮 Finnish: https://eu1.hubs.ly/H0tWKCH0
🇬🇧 English: https://eu1.hubs.ly/H0tWKGx0

30/03/2026

Your favorite online store looks seamless.

Behind the scenes? "Curse words and annoyance of doing things over and over again."

New episode of Simplifiers is live 🎙️

Hanna-Mari Saurama reveals what really powers digital commerce: product data management. It's messier than you think.

Topics covered:
→ Why removing "unnecessary" technical details always backfires
→ How brands fight for visibility in retailer product catalogs
→ The Excel wars between suppliers and retailers
→ EU product passports as innovation opportunities
→ Who should own data quality (spoiler: everyone, but centralized)

One truth that hits: "Publishing incomplete data is okay, publishing incorrect data is not."

Worth listening if you work in e-commerce, product management, or wonder what happens when you click "add to cart."

🎧 Listen now
Full episode: https://eu1.hubs.ly/H0sXC-f0
Spotify: https://eu1.hubs.ly/H0sXCvm0
YouTube: https://eu1.hubs.ly/H0sXFWN0