Yellow Zest

Yellow Zest We are an East Belfast based creative digital agency focused on designing compelling brands powered by a high converting online presence. No Fuss, Just Zest.

Sometimes you need to get on a plane to say goodbye.Exactly a week ago, I got a phone call that nobody ever wants to get...
01/09/2026

Sometimes you need to get on a plane to say goodbye.

Exactly a week ago, I got a phone call that nobody ever wants to get. It was my dad telling me that my granddad had passed away.

He was 95 and lived a long, happy and fulfilling life. My granddad was a huge figure of inspiration to me, his hard work, his ethic, his decency. He used to bring me and my brother to school every day when I was a child. After that call, the only thing I wanted was to be close to my family and have the chance to say goodbye. So I got on a plane a few hours later and the next day I was there for the funeral.

The only reason I’m sharing this here is because of all the weeks for this to happen, I had so much going on. Presentations, network events, mentoring and all the usual client work on top of it.

Everything went on hold, because life happened.

So this is a way to honour his memory, explain my sudden disappearance and to thank my friends and family who made this time a little more bearable. Thank you to my husband Killian for being such a fantastic partner. Also thank you to Julia and Raissa for keeping things going while I was away. My sincere apologies to anyone who felt let down this week.

Living so far away, I already miss so much of my life back home. Saying goodbye is never easy but I’m just glad I was able to be there this time.

21/08/2026

Client Testimonial: ✨

We’ve been working with Helen and team at for around nine months now and it’s been such a pleasure to support the studio along the way.

Having such a fantastic space like this in east Belfast is such a treat! They always having new classes and events which we always like to share and attend. It’s a fantastic place and the community they are building is absolutely amazing.

From creating video content to helping bring ideas to life, we love making the content process feel simple and stress-free.

And hearing that Helen would recommend working with us to other businesses honestly means so much!

Thank you, Helen and everyone at the studio for trusting us with your content. We’ve loved working with you and can’t wait to see what’s next! ✨

20/08/2026

Online branding workshop with

If people don’t understand what you do in 3 seconds, they’re gone.

And sometimes they’re going to someone who isn’t better at what they do… they’re just better at communicating it.

That’s why branding matters.

On Tuesday 25 August, I’m joining for The Business Toolkit: Marketing. It’s a practical, bite-sized session for business owners who want to get clearer about how they show up and get noticed.

We’ll be talking about what branding really is.

Because it’s not just your logo.
It’s not just your colours.
It’s your strategy, your message, your tone of voice and the feeling people get when they come across your business.

📅 Tuesday 25 August
⏰ 12–1pm
💻 Online
✨ Free for Women in Business members

If you’re brilliant at what you do but your business isn’t getting noticed, come join me.

Book your place — link in bio.

18/08/2026

More choices = fewer sales. And there’s a study on JAM to prove it

People were 10x more likely to buy when shown 6 options instead of 24. Your website works the same way: too many services, too many packages and people just… walk away.

Here at Yellow Zest we design with purpose. Clear, simple and built to convert.

Ready to cut the noise? Drop us a DM
No fuss, just zest.

A customer might spend six months working with you.What they’ll often remember is the final conversation. The final emai...
13/08/2026

A customer might spend six months working with you.

What they’ll often remember is the final conversation. The final email. The final impression.

Humans aren’t rational scorekeepers.

We’re storytellers.

And every story is judged heavily by how it ends.

Your brand works the same way.

It’s not just your logo, your colours or what your Instagram feed looks like.

Your brand is the story people build in their heads from every interaction they have with your business.

The way you communicate.
The way you deliver.
The way you make them feel.
And yes, the way you say goodbye.

Because the experience doesn’t stop being part of your brand just because the work is finished.

So the question isn’t just whether you’re creating a good customer experience.

It’s what story are you leaving them with?

12/08/2026

Emotion drives decisions. Logic backs them up.

The best brands don’t just explain why they’re good ✨they make you feel it ✨

From tech giants to beverage brands, emotional branding is the secret sauce to customer loyalty.

Ready to elevate your brand identity? We’ll be launching a product to help with that soon 💃🏻

Come have a coffee with us? We love to open our doors to welcome cool people. You don’t need to come to talk about busin...
11/08/2026

Come have a coffee with us?

We love to open our doors to welcome cool people. You don’t need to come to talk about business. Come tell me about your cat, your granny, your holiday…

Whatever you have in mind I’d love to chat. Meanwhile, browse around the quirks of our office and the things that inspire us.

See you soon!

10/08/2026

WE DID IT, BELFAST! ❤️

What an incredible few days.

Seeing our city absolutely buzzing with music, culture, people and life for the Fleadh has made us incredibly proud to call Belfast home.

We have SO much to offer here. The diversity, the culture, the people, the craic and events like this give us the chance to show the world just how special our wee city really is.

As a Belfast business, we’ll always be huge advocates for this city and everything happening within it. Seeing the streets packed, local businesses buzzing and people coming from all over to experience Belfast has been something else.

A massive well done to everyone who made it happen: the organisers, musicians, volunteers, local businesses and everyone working behind the scenes. What a job. 👏

Now bring on next year. Bigger and better. We’ll be ready! 💛

Are you competing on features? Price?The strongest brands compete on ✨identity✨Because once customers see themselves in ...
07/08/2026

Are you competing on features? Price?

The strongest brands compete on ✨identity✨

Because once customers see themselves in your brand, the conversation changes.

You’re no longer comparing products.

You’re choosing WHO you want to be associated with.

That’s why positioning matters.

It’s not about describing your business.

It’s about helping the right people recognise themselves in it.

Need help with that? Let’s chat.

05/08/2026

Live reaction: previewing a final brand presentation

After weeks of working on a project, this is one of the most satisfying moments.

When our fabulous graphic designer, , says “It’s ready.” ✨

I literally get butterflies every time because, even though we’ve seen it all along the way, it’s only during the final presentation that we get to see everything come together and truly appreciate the finished result.

We’re absolutely in awe of this project and can’t wait to see it being used by the Education Authority in schools across Northern Ireland.

A huge thank you to our client for choosing us to deliver such an incredible project.

Address

Belfast
BT42RE

Opening Hours

Tuesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+447478258149

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