23/04/2026
Ordinary Ends Here.
BOXHALL City launched next to Liverpool Street Station, bringing together a collection of dining experiences showcasing the best of London's food scene.
Boxpark partnered with us to create the identity, teaser and launch campaign for their new concept, a refined sibling to their established brand.
Combining both fonts from the Boxpark identity to build the Boxhall logo let the two brands coexist with synergy and distinction, laying the foundation of the brand architecture.
From there, we developed a three-colour palette representing the brand pillars: food, drink and culture. Each offering uses a unique combination, giving every experience its own distinct visual identity within the same system.
For the launch campaign, these elements came together with the scrolling typographic headline "Ordinary Ends Here", alongside original photography from the press launch, running across social media and out-of-home placements throughout London.
Check out the full case study:�
https://www.filthymedia.com/our-work/boxhall-city
FilthyMedia
A design & branding studio.
For thriving cultures & communities.