TMC Strategic Communications

01/06/2026

Over 12,000 participants. Days of long-awaited peer-to-peer conversations. Education that influences real-world clinical practice.

The question is, how do you capture the momentum of this diverse and energetic cardiovascular course, while it’s happening?

Working side-by-side with PCRonline at last week, TMC were on the ground in Paris producing 'The Daily Wire'; a publication designed to translate the fast-paced energy of the event into meaningful insights.

Delivering a high-quality daily newspaper within a live environment takes careful planning and collaboration, with an editorial strategy that moves as fast as the science itself - bringing together the latest updates, highlights and perspectives in a format that’s both timely and accessible.

Projects like this, where we have the opportunity to strengthen our partnerships and work closely with our clients in a real-world setting, make us incredibly proud.

Discover why medical societies partner with TMC >> https://lnkd.in/eUyxHtHD

19/05/2026

The biggest digital marketing takeaway this month? Search, social and AI systems are no longer operating independently.

As AI reshapes search behaviour and social platforms continue to evolve, brands are having to rethink how they show up online, stay discoverable and build authority.

Here’s a breakdown of the key marketing developments from April that businesses should be paying attention to:

AIO, ChatGPT retrieval, Reddit-powered search results & AI-generated content are reshaping visibility. Explore AI search optimisation trends

18/05/2026

AI is fundamentally changing how brands are discovered, shifting the power from paid reach to earned reputation.

TMC PR experts, Katherine Smith and Clare Booth joined the Puddle Ducks Franchising Ltd Annual Conference alongside Sophie Brown to explore this transition within franchise brands. As AI-driven search experiences become the norm, we are seeing a critical shift: discovery is becoming increasingly reputation-led.

For franchises, visibility no longer depends solely on national rankings. Instead, AI models are surfacing brands based on:

- Community trust - real conversations and creator-led content.
- Local authenticity - search signals and verified, high-quality reviews.
- Trusted influence - authentic PR coverage and credible associations.

The organisations that win in this new era will be those that translate their expertise into trusted reputation signals across their entire digital landscape.

A huge thank you to Puddle Ducks for inviting us to contribute to such a forward-thinking discussion. It’s inspiring to work with partners committed to navigating technology responsibly to create a lasting positive impact.

18/05/2026

Cardiovascular disease remains one of the world’s greatest health challenges, making access to clear, credible data more important than ever.

The World Heart Federation has officially launched the World Heart Report 2026; a vital resource for medical societies, healthcare leaders and global stakeholders worldwide.

We’re proud to have supported WHF, helping to create a clear and intuitive digital experience that makes the report’s insights easier to access, understand and share.

Explore the full report insights: https://world-heart-federation.org/report2026/

05/05/2026

The exit of a long-serving CEO isn't just a corporate milestone; it’s a deeply human one.

Whether it’s an internal promotion or a fresh appointment, the way a business communicates that change shapes the perception of their brand.

Transitions are an opportunity to translate change into trusted influence. When partnering with leadership teams during these pivotal moments, it's important to ensure that strategic communication does more than just 'manage the news.' By grounding the narrative in human insight, we help our clients signal stability and set a new vision in motion with the clarity, confidence, and credibility their audiences expect. It’s about turning a period of uncertainty into a platform for lasting positive impact.

PR Expert, Emma, explores how strategic communication repositions organisational scrutiny into a platform for lasting positive impact.

Read Emma’s PR take: https://wearetmc.com/insights/leading-the-story-managing-change-through-strategic-communications/

23/04/2026

'Over 236,000 people in England are currently waiting for an autism assessment.'

This statistic, and many others like it, demonstrate that Neurodiversity is a topic that affects us all - personally and professionally.

Yesterday afternoon, TMC were delighted to welcome Emma Myles from Petty Pool Vocational College back to The Space Congleton to guide our team through the first of four dedicated training sessions on the subject.

At the heart of any successful communications are human insight, so Emma's introductory session wasn't just about learning condition definitions. It was about embracing the different ways our team process the world and ensuring we continue to build meaningful connections with clarity and care.

A huge thank you to Emma for creating such an honest space. Recognising that every mind is "brilliantly different" allows us to embrace our strengths and continue to 'create positive impact'.

03/04/2026

The first quarter of the year has flown by, and with it, the digital marketing landscape is continuing to change from day-to-day.

So what have we learned so far?

Search is evolving - fast. AI is continuing to change how users are discovering and taking in content. We need to be building on content to share even more knowledge and credibility. Social is also seeing big changes, with advanced insights and AI capabilities.

Want more insight?

Join us at The Space Congleton on 8th April, where our team will be sharing practical insights, real examples, and what this means for your strategy in the next quarter.

🕧 12:30–1:00pm

01/04/2026

Preparing us all for the upcoming Easter weekend, today the TMC social team organised a mad-dash egg hunt. Our competitive spirit really came out as those involved hunted down the 'golden' carrot in the hopes of winning the master prize!

While we are always working towards creating the best possible outcomes for our clients, TMC's values are built on creating space for the team to connect. This improves our collaboration, our idea-sharing and helps us to show up better as a team; directly impacting the work we deliver.

We couldn't do this without our social team - thank you to Merry, Katie, Lydia and Lonnie for keeping us on our toes!

12/03/2026

“When we collaborate across our disciplines we become more distinctive and more effective across all channels.”

Our PR Account Director Karoline explains how sharing ideas, debating strategy and understanding the bigger business objective leads to stronger, more effective communications.

Read the full insight

The PR team’s role is to connect the dots between disciplines – ensuring every touchpoint aligns to a coherent story.

11/03/2026

In the lead-up to National No Smoking Day, our team have been out on the streets of Bolton, Rochdale, Oldham and Manchester this week, helping to raise awareness for the Make Smoking History campaign on behalf of the NHS.

Speaking with local businesses and communities about smoking cessation, and how we can work together to make Greater Manchester a smokefree city-region, has been both insightful and encouraging.

We’re proud to be working with NHS Greater Manchester for the second year in a row, supporting such an important initiative.

Find out more about the campaign:https://makesmokinghistory.co.uk/