23/12/2021
Established by Music Partnership North Newcastle and Newcastle University, Newcastle Sings is a city-wide celebration of all things sung, running between May - July 2022.
Newcastle itself has a diverse heritage and contemporary prowess for singing, singers and vocal collectives. Newcastle Sings will celebrate every single note sung in the summer of 2022.
We are thrilled to have collaborated with the Newcastle Sings team to facilitate the team’s brand journey, creating the visual identity, brand guidelines, brand style, website and selection of digital brand communication. All will be revealed in 2022, but here’s a sneak peak.
The Newcastle Sings brand has people, inclusivity, flexibility, diversity and creative confidence at its heart. Central to the visual style of the brand is the Newcastle Sings logotype which embodies the welcoming “all shapes and sizes” approach of the organisation.
Participation in Newcastle Sings activity is a small act of resistance to all the negativity happening in the world - or maybe a joyful moment to find your voice amongst others and enjoy a safe place to learn, find place and community, experiment, take creative risks, be themselves and develop artistic practice through community.
This interplay of ideas, equitable creative development and vision excites us and aligns many of our shared beliefs and values as a creative, community-minded studio.
The brand palette curates an adaptive, bright spectrum which expresses the inclusive culture, whilst also representing a sense of fun and confidence to be different. And it’s not just black and white - there’s a whole spectrum of people to be represented across Newcastle.